Facebook F8 Recap: Social, Volumetric Cameras, and React VR

Greenlight InsightsAnalysis, Augmented Reality, Virtual Reality

Virtual and augmented reality were the highlights of Facebook’s F8 developer conference. Among the several important updates coming from CEO Mark Zuckerberg and his team were Facebook’s first VR social platform, open-source codebase for WebVR developers, and new tools to create augmented reality content, among several other announcements. Alexis Macklin, a Greenlight Insights analyst who covers Facebook, Oculus, and VR/AR trends, created a … Read More

VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

Greenlight InsightsEvents

Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017

Stevi RexCompany, Press Releases, Virtual Reality

virtual reality industry report

SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More

Clifton Dawson, CEO of Greenlight Insights, Sits Down with RePlay Magazine Podcast

Stevi RexAnalysis, Immersive Content

Clifton Dawson, Chief Executive Officer of Greenlight Insights and Bob Cooney, Head of Global Business Development at Zero Latency VR and host of the RePlay Magazine Podcast, sat down to discuss the sustainability of VR, the social engagement that out-of-home VR provides, and challenges in the development cycles of both software content and hardware, as well as the 2017 Virtual … Read More

What the New ODG Augmented Reality Smartglasses Means for the Enterprise

Colin McMahonAnalysis, Augmented Reality

Within the last decade, Osterhout Design Group (ODG) has seen a considerable shift from its original military market focus in 1984. Recent advancements, including its own $58 million Series A investment in 2016, have set a primed environment for ODG to expand its market to different areas within the enterprise sector. With its new R-7HL (Hazardous Location), ODG has further … Read More