Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More
From May 31 to June 2 at the Santa Clara Convention Center in California, AWE 2017 showcased a variety of innovators, from pre-seed startups to major tech players like Microsoft. Companies based everywhere from Germany, Sweden and Japan to locally in the Bay Area demonstrated their latest advances in the world of AR and VR. The variety of showcased products … Read More
Before today, Apple – which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales – has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.