AWE 2017 Brings New Augmented Reality Players to a Growing Space

Robin SandersAnalysis

From May 31 to June 2 at the Santa Clara Convention Center in California, AWE 2017 showcased a variety of innovators, from pre-seed startups to major tech players like Microsoft. Companies based everywhere from Germany, Sweden and Japan to locally in the Bay Area demonstrated their latest advances in the world of AR and VR. The variety of showcased products … Read More

Greenlight Discussion: HTC Link Exclusively Available in . . . Japan?

Greenlight InsightsAnalysis, Virtual Reality

HTC's new headset, Link, is the first mobile headset to support 6DoF.

Thoughts by Analysts Alexis Macklin and Colin McMahon  Last week, HTC announced its first mobile-based VR headset, Link. It is the first mobile-based headset to incorporate 6DoF and will be made available exclusively in Japan later this year. This is the second of two recent non-Vive headset announcements from HTC. HTC also announced an all-in-one headset in collaboration with Google. … Read More

A 360 View of the Market: Samsung’s New Camera Pricing Strategy

Alexis MacklinAnalysis, Virtual Reality

Samsung recently announced a new retail price for its 360-degree camera, Gear 360. The new price of $229 positions the Samsung Gear 360 competitively among an increasingly competitive field. While the new Gear 360 includes several new usability enhancements and technical capabilities, such as a handle, iPhone compatibility, 4k resolution and live streaming on Facebook and YouTube, the biggest implication … Read More