Why Intel Will Pay $16B for Automotive Computer-Vision Leader

Clifton DawsonAnalysis, Augmented Reality

This week, Intel announced a plan to acquire Mobileye for $15.3 billion as a strategic move to fortify its burgeoning automative chips division. Since early 2000, Israel-based Mobileye has supplied car manufacturers with computer-vision technology for advanced driver assistance systems. Using a low-cost, yet powerful chip-based system combining a monovision camera, image recognition software, and machine-learning algorithms, Mobileye accurately and rapidly distinguishes between … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis MacklinAugmented Reality, Immersive Content

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More