Facebook F8 Recap: Social, Volumetric Cameras, and React VR

Greenlight InsightsAnalysis, Augmented Reality, Virtual Reality

Virtual and augmented reality were the highlights of Facebook’s F8 developer conference. Among the several important updates coming from CEO Mark Zuckerberg and his team were Facebook’s first VR social platform, open-source codebase for WebVR developers, and new tools to create augmented reality content, among several other announcements. Alexis Macklin, a Greenlight Insights analyst who covers Facebook, Oculus, and VR/AR trends, created a … Read More

What the New ODG Augmented Reality Smartglasses Means for the Enterprise

Colin McMahonAnalysis, Augmented Reality

Within the last decade, Osterhout Design Group (ODG) has seen a considerable shift from its original military market focus in 1984. Recent advancements, including its own $58 million Series A investment in 2016, have set a primed environment for ODG to expand its market to different areas within the enterprise sector. With its new R-7HL (Hazardous Location), ODG has further … Read More

Why Intel Will Pay $16B for Automotive Computer-Vision Leader

Clifton DawsonAnalysis, Augmented Reality

This week, Intel announced a plan to acquire Mobileye for $15.3 billion as a strategic move to fortify its burgeoning automative chips division. Since early 2000, Israel-based Mobileye has supplied car manufacturers with computer-vision technology for advanced driver assistance systems. Using a low-cost, yet powerful chip-based system combining a monovision camera, image recognition software, and machine-learning algorithms, Mobileye accurately and rapidly distinguishes between … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis MacklinAugmented Reality, Immersive Content

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More