VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

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Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

Unity & Greenlight Insights Discuss Industry Trends

Greenlight InsightsAnalysis, Events

Alexis Macklin, an analyst with Greenlight Insights, attended VRDC and GDC last week. She and Tony Parisi, Global Head of VR/AR Strategy at Unity Technologies, discussed the top VR trends and techniques from GDC. FIRESIDE CHAT WITH TONY PARISI Parisi shared how the 5.6 release version of Unity’s platform will make creating cinematic and non-entertainment content for VR/AR artists and … Read More

Survios and Epic Games Showcase New Techniques at GDC 2017

Alexis MacklinAnalysis, Events

Epic Games' VR game Robo Recall is released for free on Oculus Touch at GDC 2017.

Virtual reality had an overwhelming presence at GDC throughout sessions and the expo floor. As a follow-up to VR’s breakout year in 2016, the gaming industry focused on how to improve VR experiences for consumers. Along with several product announcements, VR game publishers showcased new gameplay techniques during GDC 2017. The two games in particular defied what a VR game … Read More

Greenlight Insights Holds Briefing on VR Market Growth at GDC 2017

Greenlight InsightsEvents, Industry Monitor

Industry Analysts to Release New Virtual Reality Industry Report in Late March February 27, 2017 – SAN FRANCISCO – Greenlight Insights, the global leader in virtual and augmented market intelligence, will host a special briefing featuring top-level insights for press and annual clients. This briefing is taking place  during GDC 2017 and will feature new data from Greenlight Insights’ VR Industry … Read More

GDC 2017 Coverage

Greenlight InsightsEvents

Track the latest from Greenlight Insights’ analysts at the Virtual Reality Developers Conference (VRDC) & Game Developers Conference (GDC) 2017 in San Francisco, CA February 27th – March 3rd. Post GDC 2017: Unity & Greenlight Insights Discuss Industry Trends   The annual Game Developers Conference brings together technology venders, publishers, and game developers in San Francisco, CA. Join a free … Read More