Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More
Before today, Apple – which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales – has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.
“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit, and the inhabitants will come.” – Charles Stross, Renown Science Fiction Author Colin McMahon, Analyst with Greenlight Insights, will give the keynote presentation at Coming to Your Screens Montreal 2017. His talk, titled Immersive Worlds: Virtual, Augmented, and Mixed Realities … Read More
SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome more than 400 industry professionals from more than a dozen countries to San Francisco. VRS 2017 takes place October 25th and 26th at the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and … Read More
Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More