Greenlight Insights Confirmed as Analyst Partner for MIPTV Summit

Stevi RexCompany, Immersive Content, Press Releases

analyst partner with MIPTV

Greenlight Insights has been confirmed as an analyst partner for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content. The summit will take place on April 3-6, 2017 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and transformative opportunities facing entertainment companies today. … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis MacklinAugmented Reality, Immersive Content

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More

PlayStation VR Spurs Sony to Raise Annual Guidance

Clifton DawsonAnalysis, Immersive Content

Summary: PlayStation VR headset will be shipped in October for a suggested retail price of USD $399. Parent-company Sony held its investors’ meeting and provided an overview of and forward guidance for its business lines. VR (and PlayStation TV) content will drive games and network revenue.   Sony hosted its annual investors’ meeting last week and provided a three-year financial and business … Read More