Coming to Your Screens 2017: Colin McMahon to Deliver Keynote on Immersive Worlds

Greenlight InsightsAugmented Reality, Events, Immersive Content, Virtual Reality

Coming To Your Screens 2017

“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit, and the inhabitants will come.” – Charles Stross, Renown Science Fiction Author Colin McMahon, Analyst with Greenlight Insights, will give the keynote presentation at Coming to Your Screens Montreal 2017. His talk, titled Immersive Worlds: Virtual, Augmented, and Mixed Realities … Read More

What To Watch For During This Year’s NewFronts

Clifton DawsonAnalysis, Immersive Content, Virtual Reality

The conversation between digital media properties, brands and media buyers about the value of virtual reality as new advertising format will continue to heat up, with the global virtual reality industry is predicted to grow to $7.1 billion in 2017. Greenlight Insights also predicts that by 2017, advertising spending on 360-degree video and branded content will begin to accelerate. At … Read More

Clifton Dawson, CEO of Greenlight Insights, Sits Down with RePlay Magazine Podcast

Stevi RexAnalysis, Immersive Content

Clifton Dawson, Chief Executive Officer of Greenlight Insights and Bob Cooney, Head of Global Business Development at Zero Latency VR and host of the RePlay Magazine Podcast, sat down to discuss the sustainability of VR, the social engagement that out-of-home VR provides, and challenges in the development cycles of both software content and hardware, as well as the 2017 Virtual … Read More

Greenlight Insights Confirmed as Analyst Partner for MIPTV Summit

Stevi RexCompany, Immersive Content, Press Releases

analyst partner with MIPTV

Greenlight Insights has been confirmed as an analyst partner for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content. The summit will take place on April 3-6, 2017 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and transformative opportunities facing entertainment companies today. … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis MacklinAugmented Reality, Immersive Content

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More