Clifton Dawson, CEO of Greenlight Insights, Sits Down with RePlay Magazine Podcast

Stevi RexAnalysis, Immersive Content

Clifton Dawson, Chief Executive Officer of Greenlight Insights and Bob Cooney, Head of Global Business Development at Zero Latency VR and host of the RePlay Magazine Podcast, sat down to discuss the sustainability of VR, the social engagement that out-of-home VR provides, and challenges in the development cycles of both software content and hardware, as well as the 2017 Virtual … Read More

Greenlight Insights Confirmed as Analyst Partner for MIPTV Summit

Stevi RexCompany, Immersive Content, Press Releases

analyst partner with MIPTV

Greenlight Insights has been confirmed as an analyst partner for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content. The summit will take place on April 3-6, 2017 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and transformative opportunities facing entertainment companies today. … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis MacklinAugmented Reality, Immersive Content

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More

PlayStation VR Spurs Sony to Raise Annual Guidance

Clifton DawsonAnalysis, Immersive Content

Summary: PlayStation VR headset will be shipped in October for a suggested retail price of USD $399. Parent-company Sony held its investors’ meeting and provided an overview of and forward guidance for its business lines. VR (and PlayStation TV) content will drive games and network revenue.   Sony hosted its annual investors’ meeting last week and provided a three-year financial and business … Read More

Ghost Busted! VR Theme Parks Are New Reality in Interactive Entertainment

Alexis MacklinAnalysis, Immersive Content

In anticipation for the July 15 release of the new Ghostbusters movie, The Void in partnership with Sony opened Ghostbusters Dimension, a “hyper-reality experience” where fans can battle ghosts and demons as if they were a ghostbuster. The virtual reality experience is now open to the public in New York City’s Times Square at Madame Tussaud’s.  The Void’s goal is … Read More