Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights

Stevi RexCompany, Press Releases

2017 Virtual Reality Consumer Report Preview

SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More

Greenlight Insights Announces VRS 2017: A Clear Path to Growth

Stevi RexCompany, Events, Press Releases

VRS 2017 Conference Logo

SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome more than 400 industry professionals from more than a dozen countries to San Francisco. VRS 2017 takes place October 25th and 26th at the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and … Read More

Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017

Stevi RexCompany, Press Releases, Virtual Reality

virtual reality industry report

SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More

Greenlight Insights Confirmed as Analyst Partner for MIPTV Summit

Stevi RexCompany, Immersive Content, Press Releases

analyst partner with MIPTV

Greenlight Insights has been confirmed as an analyst partner for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content. The summit will take place on April 3-6, 2017 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and transformative opportunities facing entertainment companies today. … Read More

MoguraVR to Join Greenlight Insights and Road to VR as Co-Authors of 2017 Virtual Reality Industry Report

Stevi RexCompany, Press Releases

Greenlight Insights’ fifth virtual reality industry report to be co-authored with leading VR media companies, Road to VR and MoguraVR, and will be translated into Japanese. To provide a comprehensive perspective outlook on the industry, Greenlight Insights, will again team up with Road to VR, the leading news site about the virtual reality industry, to publish the Virtual Reality Industry … Read More