2016 Virtual Reality Consumer Adoption Report

Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on consumer expectations for major products, applications, prices, and more.

Original Release Date: July 4, 2016
Updated: November 23, 2016



List Price: $995
* Special Educational & Non-Profit Pricing Available.

Receive our analyzed consumer survey data. This landmark, 1,200+ person nationally-representative survey reveals consumer sentiment and adoption of virtual reality, through consumer views on headsets, content, payment models, brand advertising, and overall consumer behavior.

Our research has been cited in

The 2016 Virtual Reality Consumer Adoption Report researches attitudes that will both drive or inhibit consumer adoption of VR for years to come. Since October 2015, Greenlight Insights has published findings from the annual Consumer Adoption survey.

Available now, the 2016 Virtual Reality Consumer Adoption Report features the following highlights:

  • Experience With VR
  • Attitudes Toward VR Those Who Have Used VR
  • Attitudes Toward Different Use Cases
  • Business Models
  • Brands, Ownership & Intent for Different Platforms
  • Demo Profiles