2017 Virtual Reality Consumer Adoption Report

Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on consumer expectations for major products, application, content, prices, and more.

Pre-Order Price: $2,495 (thru April 1, 2017)
Scheduled Release Date: May 2017

Since 2015, Greenlight Insights has explored and measured consumer attitudes and preferences towards virtual reality - how sentiment changed, what’s most engaging, what’s the future of monetization, and much more. Now in its 3rd year, the 2017 Virtual Reality Consumer Adoption Survey provides empirically-based insights into a broad scope of topics relating to consumers and virtual reality.

For a look back, read our 2016 Virtual Reality Consumer Adoption Report.

Signup for news about our latest research

"It's been great working with Greenlight. You all are doing amazing (and needed) work!"Sophia Dominguez, Founder, AllThingsVR
Survey Overview


  • Greenlight Insights conceived and wrote all questions and materials used in the survey.
  • Denominator for this survey is internet-connected U.S. adults.
  • Survey is designed to be


  • Demographics include age, income, education, household size, gender, race, employment, and zipcode.
  • Technology adoption include consumer electronic ownership, smartphone use, active app use, social media use.
    Data Quality


  • Respondent Quality: Each year, we employ Research Now for survey sampling and/or to deploy our survey. To ensure data quality, Research Now authenticates all respondents and further validates against third-party data sources. Additionally, flash/cookie-based technologies are used to ensure there are no duplicate respondents. Industry standards for screening bad completes are used such as red herring questions and monitoring time for speeders.
  • Response Quality: Free response qualifying questions are used to validate whether a respondent had truly adopted the technology. All free responses are reviewed and coded by Greenlight Insights—respondents with invalid answers are not included in overall adoption metrics.

Our research has been cited in