What To Watch For During This Year’s NewFronts

Clifton DawsonAnalysis, Immersive Content, Virtual Reality

The conversation between digital media properties, brands and media buyers about the value of virtual reality as new advertising format will continue to heat up, with the global virtual reality industry is predicted to grow to $7.1 billion in 2017. Greenlight Insights also predicts that by 2017, advertising spending on 360-degree video and branded content will begin to accelerate. At … Read More

VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

Greenlight InsightsEvents

Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

Virtual Reality Helps Hyundai Outshine Competition in Super Bowl Ad Lineup

Clifton DawsonAnalysis

Leading brands spend millions for a coveted ad spot during the Super Bowl with brands spending as much as $5 million for 30 seconds. While Samsung and Intel prominently featured virtual reality, Hyundai displayed one the most impressive advertisements of f a brand awareness and messaging campaign using VR. Hyundai used VR and satellite technology to show U.S. military troops … Read More