VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

Greenlight InsightsEvents

Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

Google Moves to Build Daydream as Largest Mobile VR Platform

Alexis MacklinAnalysis

Google has opened Daydream to all developers this week. Any developer can make and submit a Daydream VR app through the Google Play Store, similar to the process for Android apps. The major drawback of Google Daydream was the lack of content. Play Store currently only has about 60 apps that are Daydream-capable. Partnering with select companies was strategic at launch, … Read More

VR Industry Takes Major Steps Toward Establishing Standards

Alexis MacklinAnalysis

Google, HTC, Oculus, Samsung and other major headset manufacturers announced today a partnership to create the Global Virtual Reality Association. The goal of GVRA is to create standards and share best practices within the VR hardware industry. The announcement was not alone in the development of and call for standards. The Khronos Group announced a VR standards initiative backed by AMD, … Read More

Google Acquires Eyefluence To Prep For VR/AR Hardware Future

Alexis MacklinAnalysis

Eyefluence, an eye-tracking startup, has been acquired by Google for an undisclosed amount.  The eye-interaction technology company was acquired to advance Google’s technology for interacting with AR and VR hardware. Eyefluence previously raised over $20 million in funding from various companies including Dolby, Intel, and Motorola. Google has a variety of VR/AR projects in the works including Cardboard, Daydream, Glass and an … Read More

Greenlighting China: Smartphone Manufacturers Set Sights On China’s VR Market

Eddie LouAnalysis

Mobile World Congress, Asia’s biggest mobile industry conference, just had a new successful gathering in Shanghai, and VR once again dominated the show. China seems to have an unusual amount of interest in VR, and Chinese businesses are extremely active in the industry. With this new emerging market, the country known for piracy is trying to find a new path … Read More