HTC, Qualcomm Partner With Google To Welcome New Era For Standalone VR

Greenlight InsightsAnalysis, Virtual Reality

This week at its annual developer conference, Google announced a standalone VR headset through a partnership with HTC. The standalone VR HMD will run on Qualcomm’s Snapdragon 835 mobile processor and is set to be released by the end of 2017. Standalone: The Future of Content Consumption Standalone headsets are important to the future of the industry as consumers and … Read More

VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

Greenlight InsightsEvents

Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

Google Moves to Build Daydream as Largest Mobile VR Platform

Alexis MacklinAnalysis

Google has opened Daydream to all developers this week. Any developer can make and submit a Daydream VR app through the Google Play Store, similar to the process for Android apps. The major drawback of Google Daydream was the lack of content. Play Store currently only has about 60 apps that are Daydream-capable. Partnering with select companies was strategic at launch, … Read More

VR Industry Takes Major Steps Toward Establishing Standards

Alexis MacklinAnalysis

Google, HTC, Oculus, Samsung and other major headset manufacturers announced today a partnership to create the Global Virtual Reality Association. The goal of GVRA is to create standards and share best practices within the VR hardware industry. The announcement was not alone in the development of and call for standards. The Khronos Group announced a VR standards initiative backed by AMD, … Read More

Google Acquires Eyefluence To Prep For VR/AR Hardware Future

Alexis MacklinAnalysis

Eyefluence, an eye-tracking startup, has been acquired by Google for an undisclosed amount.  The eye-interaction technology company was acquired to advance Google’s technology for interacting with AR and VR hardware. Eyefluence previously raised over $20 million in funding from various companies including Dolby, Intel, and Motorola. Google has a variety of VR/AR projects in the works including Cardboard, Daydream, Glass and an … Read More