Webinar Recap: Understanding the Virtual Consumer

Greenlight InsightsEvents

Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More

What To Watch For During This Year’s NewFronts

Clifton DawsonAnalysis, Immersive Content, Virtual Reality

The conversation between digital media properties, brands and media buyers about the value of virtual reality as new advertising format will continue to heat up, with the global virtual reality industry is predicted to grow to $7.1 billion in 2017. Greenlight Insights also predicts that by 2017, advertising spending on 360-degree video and branded content will begin to accelerate. At … Read More

VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

Greenlight InsightsEvents

Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

New Infographic: The Social Impact of Virtual Reality Marketing

Greenlight InsightsImmersive Content, Infographics

“Every Gear VR has been on at least ten heads,” John Carmack, Oculus’ CTO, said at the 2015 Game Developers Conference. Marketing professionals hoping to associate their brand with the excitement and promise of new technologies should take note of virtual reality. The results from a study from Greenlight VR and Touchstone Research suggest strong word-of-mouth marketability associated with virtual … Read More