A 360 View of the Market: Samsung’s New Camera Pricing Strategy

Alexis MacklinAnalysis, Virtual Reality

Samsung recently announced a new retail price for its 360-degree camera, Gear 360. The new price of $229 positions the Samsung Gear 360 competitively among an increasingly competitive field. While the new Gear 360 includes several new usability enhancements and technical capabilities, such as a handle, iPhone compatibility, 4k resolution and live streaming on Facebook and YouTube, the biggest implication … Read More

Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017

Stevi RexCompany, Press Releases, Virtual Reality

virtual reality industry report

SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More

Why Intel, CBS, Samsung and the NCAA Teamed Up to Stream March Madness in VR

Clifton DawsonAnalysis, Virtual Reality

This month, Intel, CBS Sports, Turner Sports and the NCAA teamed up to broadcast six March Madness playoff games in virtual reality, including Monday’s NCAA Men’s Championship Game at the San Jose’s SAP Center. (Congratulations to the North Carolina Tar Heels who defeated the Gonzaga University Bulldogs 71-65.) Technology, consumer electronics, and media companies are all beating big that streaming … Read More

Greenlighting China: Smartphone Manufacturers Set Sights On China’s VR Market

Eddie LouAnalysis

Mobile World Congress, Asia’s biggest mobile industry conference, just had a new successful gathering in Shanghai, and VR once again dominated the show. China seems to have an unusual amount of interest in VR, and Chinese businesses are extremely active in the industry. With this new emerging market, the country known for piracy is trying to find a new path … Read More