Webinar Recap: Understanding the Virtual Consumer

Greenlight InsightsEvents

Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More

The Optis Presence at LiveWorx 2017

Colin McMahonAugmented Reality, Virtual Reality

LiveWorx 2017

LiveWorx Technology Conference 2017 took place from May 22nd to the 25th at the Boston Convention Center in Boston, Massachusetts. The event brought together a mix of technology companies working largely within the manufacturing space. The message of LiveWorx 2017 was clear: The manufacturing industry must change with the evolution of VR/AR technologoy. On the showroom floor, virtual prototyping company Optis conveyed this … Read More

Coming to Your Screens 2017: Colin McMahon to Deliver Keynote on Immersive Worlds

Greenlight InsightsAugmented Reality, Events, Immersive Content, Virtual Reality

Coming To Your Screens 2017

“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit, and the inhabitants will come.” – Charles Stross, Renown Science Fiction Author Colin McMahon, Analyst with Greenlight Insights, will give the keynote presentation at Coming to Your Screens Montreal 2017. His talk, titled Immersive Worlds: Virtual, Augmented, and Mixed Realities … Read More