To deliver the highest level of insightful services possible, we’ve built a diverse team of highly-skilled industry professionals who offer deep expertise in the market segments we cover. Our forward-thinking analysts provide market intelligence and research-driven strategies, resulting in unmatched strategic value for leading innovators in the virtual, augmented, and mixed reality industries.
Clifton Dawson, CEO & Principal Analyst
Prior to founding Greenlight Insights, Clifton was a growth and monetization analyst at Snap, the leading image messaging and multimedia platform. Previously, Clifton was Head of Business Operations at AddLive, the web-based real-time communication platform acquired by Snapchat in 2014. Clifton has also worked as a Business Analyst for Bell Canada, a Canadian telecommunications and media company. Clifton has a B.A. in Economics from Harvard University and an M.B.A. from Harvard Business School.
Steve Marshall, Senior Vice President
Steve oversees Greenlight’s industry research and client advisory initiatives. Prior to joining Greenlight Insights, Steve was Research Director of BIA Kelsey, the leading advisory firm focused on the local advertising and marketing marketplace. Steve also has more than 25 years of experience in management consulting, focusing on the development of corporate and marketing strategies that maximize shareholder value, with a specific concentration on serving emerging businesses and markets related to the Internet. Previously, Steve founded Marshall Associates, a strategy consulting firm specializing in the telecommunications and new media industries. Project work included developing business strategies and business cases, conducting competitive and market assessments, and assisting with business development. Before founding Marshall Associates, Steve was assistant vice president of corporate strategy for Pacific Telesis (now apart of AT&T). Previously, he was a senior manager of Marakon Associates, an international consulting firm, and served as a consultant for First Manhattan Consulting Group and Boston Consulting Group. Steve has a B.A. in American history from the University of Michigan and an M.B.A. from Harvard Business School.
Erica Bishaf, Research Director
Erica oversees Greenlight’s consumer research initiatives. As Director of Consumer Insights, Erica leads all quantitative and qualitative research, segmentation, and focus group moderation. Prior to joining Greenlight, Erica founded Erica L. Bishaf Consulting, a full-service global market research consultancy specializing in consumer engagement research. Previously, Erica was Senior Global Market Research Manager at Kimberly-Clark, the global personal care company, and served as a researcher for Nestle USA, Kraft Foods, and Nielsen. Erica has a B.S. in Psychology from the University of Illinois at Urbana-Champaign.
Ben Delaney, Chief Analyst
Ben is former editor of the CyberEdge Journal. From January 1991 until January 1997, CyberEdge Journal was the voice of the virtual reality industry. Starting as an 8-page pamphlet, it grew to become the journal of record for the virtual reality industry, read in more than 40 countries by thousands of subscribers. It grew by publishing the truth about VR – both good and bad – for all to see and comment on. Over the 35 issues of CyberEdge journal, it printed stories about the people, applications, technology, products, disputes, and concerns of a growing industry.
Peter is a new media researcher known for his pioneering work in hyperlocal content, vertical media, loyalty and promotion services and broadband services. Peter speaks regularly about digital trends, and publishes the Local Onliner blog. He served from 2006-2015 as Chief Analyst and Vice President at BIA/Kelsey, a local media research firm. He previously worked at Borrell Associates, The Kelsey Group, Arlen Communications and The Cable Television Information Center. Peter has an M.A. in Communications Management from The Annenberg School of Communications at the University of Southern California. Peter’s B.A. is in liberal arts from Sarah Lawrence College.