To deliver the highest level of insightful services possible, we’ve built a diverse team of highly-skilled industry professionals who offer deep expertise in the market segments we cover. Our forward-thinking analysts provide market intelligence and research-driven strategies, resulting in unmatched strategic value for leading innovators in the virtual, augmented, and mixed reality industries.
Clifton Dawson, CEO
Prior to founding Greenlight Insights, Clifton was a growth and monetization analyst at Snap, the leading image messaging and multimedia platform. Previously, Clifton was Head of Business Operations at AddLive, the web-based real-time communication platform acquired by Snapchat in 2014. Clifton has also worked as a Business Analyst for Bell Canada, a Canadian telecommunications and media company. Clifton has a B.A. in Economics from Harvard University and an M.B.A. from Harvard Business School.
Erica Bishaf, Research Director
Erica oversees Greenlight’s consumer research initiatives. As Director of Consumer Insights, Erica leads all quantitative and qualitative research, segmentation, and focus group moderation. Prior to joining Greenlight, Erica founded Erica L. Bishaf Consulting, a full-service global market research consultancy specializing in consumer engagement research. Previously, Erica was Senior Global Market Research Manager at Kimberly-Clark, the global personal care company, and served as a researcher for Nestle USA, Kraft Foods, and Nielsen. Erica has a B.S. in Psychology from the University of Illinois at Urbana-Champaign.
Morgan Ward, Director of Business Development
Morgan oversees Greenlight’s business development initiatives. As Director of Business Development, Morgan leads sales, business, and partnership development. Prior to joining Greenlight, Morgan founded Founded Kitsch Cache, a consultancy to guide manufacturers and small businesses in creating growth strategies and increasing revenue. Previously, Morgan was Director of Business Development at Backstories Studios, a corporate video production company, and served as a Director of Licensing for Fifth Sun and Fortune Fashions Industries. Morgan has a B.A. in Creative Writing and Women's Studies from the University of California, Santa Barbara and an M.B.A. from University of Southern California.
Ben is former editor of the CyberEdge Journal. From January 1991 until January 1997, CyberEdge Journal was the voice of the virtual reality industry. Starting as an 8-page pamphlet, it grew to become the journal of record for the virtual reality industry, read in more than 40 countries by thousands of subscribers. It grew by publishing the truth about VR – both good and bad – for all to see and comment on. Over the 35 issues of CyberEdge journal, it printed stories about the people, applications, technology, products, disputes, and concerns of a growing industry.