Alexis Macklin, Research Manager

alexis macklin

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Alexis Macklin serves as Analyst & Research Manager at Greenlight Insights. She has more than 3 years of experience in market research and analysis.
Currently, Alexis provides expertise on the worldwide market for consumer devices, as well as consumer behavior, segmentation and preference. As consulting lead, she also manages custom projects in a variety of research areas within the Consumer Electronics division, that include topics such as competitive landscape, customer profiling, strategic review, and consumer targeting.
A sought after speaker, Alexis has delivered presentations to organizations like CES, Digital Hollywood, AWE, and NAB Show, and dozens of international events.
Alexis holds a B.A. degree in Journalism and a M.A. in Mass Communications from Arizona State University. She is based in Los Angeles, California.
Recent Research by Alexis Macklin

Flash Note
Adobe MAX 2019: Unleashing Creativity with Immersive Media
November 2019
Market Perspective
Best Practices for Implementing Location-Based XR Use Cases: Key Insights from xRS Week 2019 for Entertainment Leaders
October 2019
Market Perspective
Leading Content in Location-Based VR Entertainment
September 2019
Industry Report
2019 Location-Based Virtual Reality Industry Report
July 2019
Market Update
Location-Based Virtual Reality: 2019 Q2 Update
July 2019


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