Enterprise AR Solutions Piloting Features for Consumer Markets

Jason Rhee Analysis, Augmented Reality

Enterprises utilizing augmented reality create an ecosystem for their employees to customize the way data is visualized while driving innovation in collaborative solutions.

Features that are being developed in this sector have the opportunity to disrupt the consumer markets -  ranging from immersive education/training to social experiences that create empathetic collaboration. Consumers can enhance their relationship with AR technology and push the boundaries between digital assets and their physical world.  

Immersive Viewing

Solution providers Hewlett-Packard Enterprise and Microsoft enable live-streaming capabilities between head-mounted displays (HMDs) and a remote terminal to extend training services. This feature reduces travel and variable costs for on-the-job training, providing a unique infrastructure that will change information processing.

Remote assistance on the consumer end will encourage real-time guidance that extends from tutorials on YouTube to navigation that takes advantage of geospatial data. Organizations that have implemented web-based services like remote assistance have proven added-value that consumer markets can capitalize on - increasing daily productivity and accessibility to real-time immersive viewing.

Immersive Video Conferencing

Web-based AR services in the enterprise are two-fold - on one hand, the infrastructure provides users with the capabilities for immersive viewing e.g. remote assistance. On the other hand, live communication offers consumers immersive video conferencing. Take the success of Skype and FaceTime. The ability to video call while engaged in everyday life will open the door for how users can communicate through an encrypted network. Hewlett-Packard Enterprise’s MyRoom platform offers corporate and front-line users with encrypted communication while allowing the capability to save and share files with the other user. The consumer market can utilize these sharing features for a more social video calling experience.

Cloud Content Sharing

Autodesk’s Building Information Modeling (BIM) 360 tool is innovating the way 3D objects and CAD models can be visualized in an AR HMD. The efficiencies that are gained from cloud content sharing extended past enterprise use cases. The ability to place a digital asset in the physical world and store libraries in the cloud provides consumers to truly customize their world. Consumers will be able to store assets and pull them from the cloud in real-time, saving time and money for planning personal projects.

Although high-quality consumer AR HMDs are yet readily available to the public, there are many features that the enterprise sector has piloted that can be implemented for consumer use. The more appealing incentive for these features is the awareness of the user’s surrounding environment while engaging in immersive collaborative experiences.

More on AR Enterprise Training and Education here.