Deeply discounted VR products are key drivers during China’s Singles Day

Natalie Yue, Analyst Natalie Yue, Analyst Analysis, Virtual Reality

Since the first “Singles Day” in China on November 11th, 2009, Tmall, an Alibaba eCommerce platform, has offered big discounts on that day each year. This year, Singles Day sales totaled over 200 billion Chinese RMB, or approximately US $28.8 billion. This annual event, which is equivalent to Black Friday in North America, has become very popular, and now extends … Read More

HMD in the Clouds: Progress on the road to xR in 5G

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Devices & Technology

The telecommunications industry has made much of the disruptive potential of 5G, cloud, and edge computing, and xR is not immune to this trend. Promising significantly higher bandwidth, dramatically reduced latency, and intelligent virtualized network features such as “slicing”, 5G is particularly well suited to serve a variety of technologies, including variable reality, cloud gaming, and massive Internet of Things / … Read More

Greenlight Insights Hosts xR Roundtable Discussion at IAAPA 2018

Greenlight Insights Events, Press Releases

During International Association of Amusement Parks and Attractions (IAAPA) Attractions Expo 2018 in Orlando, FL, Greenlight Insights will host a multi-topic Roundtable Discussion themed Immersive Technologies Impacting Themed & Location-Baed Entertainment Markets. The will feature an analyst-led, dynamic discussion on trending topics in the Location-Based VR/AR industry. The event will drive thought leadership in each area discussing these key themes: Economic … Read More

IAAPA 2018: LBE VR System Vendors Demo Next Year’s Attractions

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis

Out-of-home entertainment’s biggest show, International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, is kicking off this week and will mark the roll-out of many new VR attractions. The Orlando conference, which begins November 13, will feature VR companies wooing operators with systems that they expect will make the coming year a big one for LBE VR. … Read More

Location-Based Entertainment a Multi-Billion Dollar Market for Virtual Reality

Greenlight Insights Events, Location-Based Entertainment, Press Releases

New LBE VR Market Report to be Released Next Week at IAAPA Attractions Expo 2018 As the price of head-mounted displays (HMDs) comes down and quality improves great attention has been focused on the in-home adoption of Virtual Reality (VR) for personal use. However, by 2019 close to 15,000 Location-Based Entertainment (LBE) venues worldwide will offer VR experiences. The opportunity … Read More

Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Location-Based Entertainment, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More

Apple, New Markets, and the Future of xR Computing

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality

Following a disappointing Q1 ‘19 earnings projection from Apple, CEO Tim Cook announced that the company would cease to report on unit sales for its flagship hardware products, including the iPhone, which accounts more than 60 percent of Cupertino’s revenues, according to Bloomberg. While some industry stakeholders grow increasingly skeptical about Apple’s ability to offer disruptive and compelling hardware in … Read More