CES 2019 Preview: Top xR Developments to Watch

Greenlight Insights Insights

Greenlight Insights, the leading market intelligence firm providing strategic guidance on immersive technologies, is pleased to announce that analysts will be available on-site at CES (Consumer Electronics Show) 2019 from January 6-11 for briefings with companies serving the virtual and augmented reality (“xR”) technology supply chain. In addition to analyst articles, Greenlight Insights will release three special reports with insight and … Read More

The Year Ahead for Immersive Media and Entertainment

Alexis Macklin, Analyst Alexis Macklin, Analyst Insights

2018 was packed with exciting announcements, disappointing closures, and a resurgence in VR headset sales. Beat Saber defined consumer VR, Magic Leap unveiled their first product, and Google and Apple spread AR to the masses. Looking ahead, the xR industry will see positive effects on the consumer market as adoption in VR and familiarity in AR applications rises.   Mobile … Read More

Shutdown of Augmented Reality Unicorn Blippar: The Good, The Bad, and The Ugly

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Enterprise Transformation, Insights

The following is part of our Enterprise xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality in the select industrial and enterprise sectors. Navdy has sent an email out to customers stating that it’s no longer conducting business and is liquidating its assets.

Greenlight Insights Analyst Availability for Media Requests: CES 2019

Greenlight Insights Press Releases

Renowned experts will be on site to address topics ranging from VR/AR to media & entertainment, and the future of mobility SAN FRANCISCO–For journalists who follow the latest news and trends in augmented and virtual reality, Greenlight Insights analysts will be available for commentary ahead of and onsite at the Consumer Electronics Show (CES) 2019 in Las Vegas, Nevada, from … Read More

Top xR Trends of 2019: Looking Ahead by Looking Back

Ben Delaney, Chief Analyst Ben Delaney, Chief Analyst Insights

The following previews our 2018 Year-End xR Trends Report, which highlights our latest data and analysis. Late in December, we feel obliged to take a look back at the past year and forward to the next. The perspective we get from this transitional time gives us a chance to reflect on our past year’s expectations and how they compare to the … Read More

Greenlight Insights Publishes Summary of xR in 2018

Greenlight Insights Press Releases

Final report of 2018 highlights key VR + AR developments, looks forward to 2019 San Francisco, CA – Greenlight Insights, a leading supplier of intelligence on the xR marketplace, today announced the publication of its last report of 2018, the 2018 Year-End xR Trends Report. This 35-page report highlights the most important trends in the xR industry in 2018, and … Read More

Part 2: Greenlight Insights Reveals the Top Four xR Consumer Hardware Predictions for 2019 and Beyond

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Devices & Technology, Insights, Virtual Reality

See Part 1 of this article here. Estimates place the worth of the consumer electronics industry at over $270 (18h 0m) billion worldwide. Thanks to the tireless work of engineers, designers, and developers, consumers can carry out computing tasks several times a minute across dozens of devices in a single day. In 2018, the industry observed some of the first … Read More