VR/AR Leaders From Amazon, Dell, and IBM Finalized for VRS Conference 2017, VR/AR’s Mega Event Oct. 25-26

Clifton DawsonPress Releases

VR/AR leaders from Amazon, Dell, IBM, BMW, Samsung, HTC and Accenture are among the 75 speakers now finalized for VRS Conference 2017. The Greenlight Insights event, now in its second year, is 40 percent larger than last year’s inaugural edition, reflecting VR/AR’s rapid growth and progress. Virtual Reality Strategy Conference 2017 takes place on several floors of the Hilton Financial … Read More

Theaters, Movie-Going Set To Fuel Virtual Reality Adoption

David BoltonVirtual Reality

Theaters to Increase VR Adoption

The symbiotic relationship between the cinema and immersive experiences could be the catalyst for the mass adoption of not only virtual reality but also location-based entertainment. AMC Entertainment recently announced a strategic partnership with Los Angeles-based VR startup Dreamscape Immersive that is expected to increase the number of virtual reality experiences available at both AMC Cinemas and selected standalone locations. … Read More

Microsoft Windows Offers New Home For Mixed Reality

Glenn SandersAnalysis

Microsoft VR Platform

While Oculus Home and SteamVR Home offer spaces for launching into your VR experiences, you can’t really do much there.  Windows Home Space promises to be much more.  In fact, it may be where many Windows Mixed Reality users spend most of their plugged-in time in the future. Windows Home takes the 2D PC display paradigm and expands it into … Read More

Head-Mounted Augmented Reality Spending to Reach $12.9 Billion Globally in 2020

Jason RheeAugmented Reality, Press Releases

augmented reality forecast

In a new Augmented Reality Industry Report, Greenlight Insights offers 5-year market forecasts, industry analysis, and a summary of Apple, Google, Microsoft, Facebook and Magic Leap. SAN FRANCISCO (October 5, 2017) — Despite the buzz about mobile augmented reality (AR) in the wake of Apple’s recent ARKit and iPhone X announcements, head-mounted displays (HMDs), such as Microsoft’s HoloLens are expected … Read More