Apple Event: New Apps Hint Towards Future Mass AR Adoption

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

Apple’s fall event is known for its announcements of the upcoming iPhones, watches, and Macs, but ARKit applications are becoming a small yet consistent staple. Apple featured two new applications, Galaga AR and Homecourt. Directive Games’ Galaga AR putts an immersive multiplayer twist on the classic 80’s arcade game. The game is the first game to be announced in Apple’s AR Arcade Series. … Read More

Magic Leap, Oculus, Google, Microsoft & VR/AR Innovators Set to Showcase XR Innovation at Virtual Reality Strategy Conference on October 16-17 in San Francisco

Clifton Dawson, CEO Clifton Dawson, CEO Events, Press Releases

Greenlight Insights to host top strategic business conference for VR/AR tech companies to exchange strategies, celebrate latest in XR innovation SAN FRANCISCO, CA September 13, 2018 – Greenlight Insights today announced that its Virtual Reality Strategy (VRS) Conference will return for the third consecutive year on October 16-17, 2018. Each year, VRS provides VR and AR stakeholders and innovative companies … Read More

Despite Mixed Media Reviews, Early Magic Leap One Creators Share Positive Reactions Online

Jason Rhee Analysis, Augmented Reality, Devices & Technology

The Magic Leap One Creator Edition debuted on August 8th for $2,295. Many developers immediately took to social media to share their reactions about the long-awaited augmented reality headset. We tracked hundreds of Twitter postings about the Magic Leap One, and performed a sentiment analysis. Between August 8th and September 1st, 72% of Tweets including the hashtags #MagicLeap and #MagicLeapOne were … Read More

Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More

Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Devices & Technology

Apple’s ARKit: What it means and why it’s important

Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More