New Greenlight Insights Report Evaluates Augmented Reality Use Cases in Location-Based Entertainment

Avatar Alexandra Vidger Augmented Reality, Media & Entertainment, Press Releases

The use of augmented reality displays in location-based entertainment venues is expected to accelerate over the next five years. SAN FRANCISCO, CA, June 24, 2019 – Core to the new customer experience in the location-based entertainment industry is immersive experiences. Beyond popular smartphone-based augmented reality (AR) games such as Pokemon Go, today’s AR display systems serves as a critical technology … Read More

“Strikingly Similar”: Magic Leap Files Suit Against nReal

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insights

On June 17th, AR hardware powerhouse Magic Leap filed suit against Hangzhou Tairuo Technology Company (known in the United States as nReal), in order to halt what the former alleges is “[exploitation of] Magic Leap’s proprietary and confidential information to unfairly compete in the development of [AR hardware],” according to official court documents. While neither company has commented directly on … Read More

Greenlight Insights to Present Keynote at the Sandbox Immersive Festival in Qingdao

Avatar Alexandra Vidger Press Releases

Beijing, China June 20, 2019 – Greenlight Insights Analyst Natalie Yue has been invited to deliver a keynote presentation at next week’s Sandbox Immersive Festival (SIF) 2019, which will take place June 24th to 30th in Qingdao, China. SIF is the biggest new media festival in China, with the goal to promote immersive and interactive storytelling. At SIF 2019, Ms. … Read More

Greenlight Insights Analysts Availability for Media Requests: WT USA 2019

Avatar Alexandra Vidger Augmented Reality, Devices & Technology, Press Releases, Virtual Reality

Join Greenlight Insights analysts in San Francisco from July 9-10, 2019 for the Wearable Technologies Conference 2019 USA (WT). This event is going to take place co-located with the premiere event in the electronics industry of the United States, SEMICON West. WT USA 2019 will guide you through the current status of the wearable market presenting a thrilling conference program, an extensive conference … Read More

ModiFace Brings Augmented Reality to Amazon’s Beauty Department

Avatar Chelsea Mercer, Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Insights

Announced last week, ModiFace has partnered with Amazon to enhance the beauty try-on experience for Amazon customers. ModiFace integrated their augmented reality and artificial intelligence technology within the Amazon app, allowing customers from the U.S. and Japan to try-on various shades of lipstick from L’Oréal makeup brands, Anastasia Beverly Hills, CoverGirl, Revlon, and Rimmel.

Consumer Acceptance of Virtual Reality Continues to Rise: Game Spending to Hit $4 Billion in 2023

Avatar Alexandra Vidger Press Releases, Virtual Reality

Standalone Headsets are Poised to take over Consumer Marketplace. San Francisco, CA – May 27, 2019 — Greenlight Insights’ 2019 Virtual Reality Industry Report reports on consumers’ use of virtual reality by providing a statistical look at the marketplace and its expected growth over the next five years. The report also provides overviews of major competitors in the field including … Read More