VR/AR Executives and Professionals Set to Convene for Greenlight Insights’ xRS Week 2019

Alexandra Vidger Press Releases

Fourth annual Virtual & Augmented Reality Strategy Conference and Expo announced for October 16-18, 2019 in San Francisco San Francisco, March 25, 2019 — Hundreds of executives charged with creating value in their organizations through the development and use of Virtual and Augmented Reality, together referred to as xR, will be convening in San Francisco for the fourth annual xRS … Read More

Snap Turns to Gaming, Mobile AR for Platform Expansion

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insights, Media & Entertainment

Snap Inc., parent company of Snapchat, announced a new gaming platform that will integrate games into its social platform. Internally dubbed “Project Cognac,” the new platform will open to developers in April. A formal announcement is expected at Snap’s first developer summit on April 4 in Los Angeles. Project Cognac represents Snap’s largest investment in games to date. Snap acquired … Read More

Stadia Arcade: Will Google’s Streaming Service Change VR and Gaming?

J.C. Kuang, Analyst J.C. Kuang, Analyst Apps & Games, Client-Only, Consumer Insights, Insights, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Google’s first ever product keynote at GDC 2019, in San Francisco this week, hosted the announcement of its upcoming cloud-based game streaming service, Stadia. Integrated with the company’s existing cloud computing infrastructure, the service is being developed with the cooperation of major industry partners, including Epic Games and Ubisoft. This move leverages Google’s recent high profile hires from the games … Read More

And The Beat Goes On: The Continued Success of Beat Saber

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Just ahead of GDC, Beat Games announced Beat Saber sold a million copies, released a Monstercat music expansion pack, and announced that it would be an Oculus Quest launch title. The rhythm game shows no sign of slowing down. So far, Beat Saber is arguably VR gaming’s greatest success story. The title was a viral hit even before release. According … Read More

XR at SXSW Interactive 2019

Clifton Dawson, CEO Clifton Dawson, CEO Advertising, Apps & Games, Augmented Reality, Client-Only, Insights, Media & Entertainment, Virtual Reality

SXSW Interactive 2019 just ended, and virtual and augmented reality (“xR”) were again focal points for the weeklong technology conference and music festival. This year I didn’t have an official SXSW pass – but I still got to enjoy much of the programming, insights, and trends through event, news, and the general buzz that SXSW creates. If you weren’t in … Read More

2018 Revenues for Virtual Reality in Location-Based Entertainment Hits $2.3B Worldwide

Alexandra Vidger Press Releases

San Francisco, March 18, 2019 – While much of the recent news around Virtual Reality in  Location-Based Entertainment has focused on a couple of big-name closures, Greenlight Insights’ latest quarterly update on the state of this market shows solid worldwide growth, in the number of locations, revenue per location, and total revenue. The report released this week, Location-Based Virtual Reality—Q1 … Read More

Watch the Throne: Mellanox acquisition shows NVIDIA’s ambitions in cloud and enterprise services

J.C. Kuang, Analyst J.C. Kuang, Analyst Insights

Greenlight Insights has previously highlighted NVIDIA’s looming interest in becoming the global leader for datacenter technology, as demand for increasingly robust cloud services and an increasing reliance on network-added capabilities for different kinds of computing scenarios. CEO Jensen Huang said of the deal and its impact on NVIDIA’s future, “I’ve believed for a very long time that Nvidia would go … Read More