Five Key Developments in VR/AR Debuted at CES 2018

Greenlight InsightsAnalysis, Augmented Reality, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More

December 2017 U.S. Retail Roundup: Holiday Shopping Season Show Strong PSVR Sales

Natalie YueMember Only, Research, Virtual Reality

Greenlight Insights sees strong U.S. sales of virtual reality headsets at big box retailers during holiday shopping season. From December 18 to December 26, California, Florida, and Illinois had the highest sell-through rates for Sony PlayStation VR units at tracked retail locations. Greenlight Insights projects 2018 will see strong sales of existing VR headset models, potentially surpassing steadily increasing unit … Read More

Greenlight Insights’ Top Strategic Predictions for 2018

David BoltonAnalysis

Greenlight Insights 2018 Predictions

The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More

Top Trends from 2017 And How They Will Impact 2018

Alexis MacklinAnalysis, Immersive Media & Entertainment

2017 Wrap Up Title

Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues   The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More

Magic Leap Reveals Smart Glasses, Shows Future of Spatial Computing

Glenn SandersAnalysis, Business Transformation

Magic Leap Machine Learning

This week, Magic Leap revealed details of their long-anticipated smart glasses.  While application developers will have to wait until next year to get their hands on developer kits, it has become much more clear how Magic Leap’s new mixed reality (“MR”) smart glasses will transform key business functions through enabling a new era of spatial computing. How Magic Leap’s Smart … Read More