RTX Super GPUs from NVIDIA Offer New Value for Casual Virtual Reality Consumer

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Insight Articles, Semiconductors, Virtual Reality, Virtual Reality Intelligence Service

In its continuing crusade to bring high-end graphics capabilities such as DLSS and ray-tracing to the masses, Nvidia announced on July 3rd the official release of its new line of consumer GPUs, the RTX Super line. According to new official specifications, the cards will significantly outperform the previous generation of RTX cards (released in January) thanks to an increased number … Read More

New Funding Helps RealWear Lead Augmented Reality Strategy Evolution

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles

Augmented reality technology provider RealWear announced on June 1 an $80 million series B financing round, comprised of a combination of equity and debt from investors including Teradyne, Inc., Bose Ventures, Qualcomm Ventures, Kopin Corporation, and JPMorgan Chase & Co. According to RealWear, the round will fund future development of new upcoming hardware and software platforms and expansion into new … Read More

The Greenlight View: The History of xR

Avatar Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Imaging & Video, Insight Articles, Software, Virtual Reality, Virtual Reality Intelligence Service

Before Oculus was acquired for $3 billion by Facebook and Pokemon Go took the world by storm, pioneers were working on virtual reality and augmented reality (“xR”) technology and applications decades ago. Sit down with Ben Delaney, Chief Analyst at Greenlight Insights, as he discusses the frequently overlooked history of xR. “The Greenlight View” is a bi-weekly video series presented … Read More

Continental and Leia Partner on Light Fields for Automotive

Avatar Chelsea Mercer, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Insight Articles

On June 11th, Continental AG and Leia Inc., announced their intent to partner on a 3D light field display for usage in automotive HUDs. The product is planned for mass production in 2022. Such technology will allow drivers and passengers to see information in 3D from an in-vehicle display, without glasses or head tracking.  Lightfield displays may become a useful … Read More

New Greenlight Insights Report Evaluates Augmented Reality Use Cases in Location-Based Entertainment

Avatar Alexandra Vidger Augmented Reality, Media & Entertainment, Press Releases

The use of augmented reality displays in location-based entertainment venues is expected to accelerate over the next five years. SAN FRANCISCO, CA, June 24, 2019 – Core to the new customer experience in the location-based entertainment industry is immersive experiences. Beyond popular smartphone-based augmented reality (AR) games such as Pokemon Go, today’s AR display systems serves as a critical technology … Read More

“Strikingly Similar”: Magic Leap Files Suit Against nReal

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles

On June 17th, AR hardware powerhouse Magic Leap filed suit against Hangzhou Tairuo Technology Company (known in the United States as nReal), in order to halt what the former alleges is “[exploitation of] Magic Leap’s proprietary and confidential information to unfairly compete in the development of [AR hardware],” according to official court documents. While neither company has commented directly on … Read More

Greenlight Insights to Present Keynote at the Sandbox Immersive Festival in Qingdao

Avatar Alexandra Vidger Press Releases

Beijing, China June 20, 2019 – Greenlight Insights Analyst Natalie Yue has been invited to deliver a keynote presentation at next week’s Sandbox Immersive Festival (SIF) 2019, which will take place June 24th to 30th in Qingdao, China. SIF is the biggest new media festival in China, with the goal to promote immersive and interactive storytelling. At SIF 2019, Ms. … Read More