A Reality Check on the 360-Degree Camera Marketplace in 2019

Greenlight Insights Devices & Technology, Imaging & Video, Media & Entertainment, Press Releases, Virtual Reality

Camera manufacturers and video production service providers are challenged to support business units with growth initiatives as they respond to persistent challenges and opportunities in the 360-video space. The ability to identify and leverage key market demand drivers will be one of the most critical business objectives for organizations in the spherical camera and 360-degree video marketplace the next half … Read More

Greenlight Insights’ Latest Report Shows Strong Growth of Location-Based Virtual Reality in China

Alexandra Vidger Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Press Releases, Virtual Reality

Greenlight Insights’ latest report, The State of Location-Based Virtual Reality in China, provides unique, in-depth information regarding the rapidly expanding market for out-of-home xR (Virtual Reality – VR, Augmented Reality – AR, and Mixed Reality – MR) entertainment in China. Greenlight Insights anticipates a compound annual growth rate (CAGR) of 34.1% for total Chinese LBE VR revenue from 2018 to … Read More

Ubisoft Experiments with ‘Windowing’ Strategy for New Virtual Reality Game

Clifton Dawson, CEO Clifton Dawson, CEO Apps & Games, Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

The following is part of our xR Games Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality games market. Ubisoft announced that a special edition of their upcoming VR shooter Space Junkies will be rolled out to “100+ arcades” around the world ahead of the game’s broad public availability. Ubisoft typically sells its virtual reality … Read More

Turing Trouble: Will Lowered Earnings and Supply at NVIDIA Affect xR?

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Insights, Semiconductors, Virtual Reality Intelligence Service

Leading graphics card company NVIDIA has been forced to confront a number of uncomfortable realities recently regarding its new Turing architecture. Drivers and Barriers Last week, as the Santa Clara, CA-based company cut its revenue projections, driving shares of its stock down approximately 14%, CEO Jensen Huang offered a variety of explanations, none of which should come as a particular … Read More

CES 2019: Optics for xR Displays

Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Devices & Technology, Displays Materials & Components, Insights, Semiconductors

The following is part of our Augmented Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. The future ability of consumer display technologies to offer high-fidelity augmented reality experiences is in part dependent on current and ongoing advancements in optic and photonic solutions, particular Micro-LEDs. Micro-LEDs are a next-generation power display technology … Read More

Table Stakes: Key Features for VR HMDs in 2019

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insights, Virtual Reality, Virtual Reality Intelligence Service

Over the last 6 months, announcements made by major VR firms have reaffirmed the significance of 2019 as an important year for mass adoption of VR. Enterprise stakeholders and IT professionals are noticeably more open to the implementation of VR in traditional training and design workflows. Moreover, consumer hardware has continued to improve and is set to see a major … Read More

Market Shift: Top 360° Camera Manufacturers Re-Focus on Action Camera Market

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Devices & Technology, Imaging & Video, Insights, Virtual Reality, Virtual Reality Intelligence Service

The following is part of our Virtual Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. For the first time in recent years on the CES trade show floor, the buzz on the 360-degree camera market declined. Ricoh and Yi Technologies were notably absent, GoPro hid the Fusion away from its main … Read More