Nadella’s Strategy: Microsoft and the Future of MR and HoloLens

JC KuangAnalysis, Industry Monitor, Technology

Satya Nadella made news with his recent announcement of restructuring within Microsoft. The CEO is reconsidering the company’s new growth areas in order to “instill a unifying product ethos across our end-user experiences and devices.” To this end, the teams responsible for research and development on devices such as Windows MR headsets and the HoloLens have had their leadership within … Read More

One Giant Leap: How The Lumin SDK Will Affect Enterprise AR

JC KuangBusiness Transformation, Technology

After a series of announcements over the past few months, Magic Leap has once again become buzzworthy with the release of its Lumin SDK. The software tools contained therein promise to bring many new and exciting features that have never before been implemented in AR hardware. From a robust runtime environment that can run multiple applications in the same physical … Read More

Greenlight Insights Has Updated Location-Based VR Venue Forecasts

Greenlight InsightsMember Only, Press Releases

The following is part of our Location-Based Virtual Reality Intelligence Service, which includes forecasts, data, and key insights about the adoption and use of virtual reality at arcades, mixed reality facilities, family entertainment centers, cinemas, theme parks, shopping mall kiosks, and other location-based entertainment venues.

Hololens, Machine Learning, and The Future of Augmented Reality

JC KuangAnalysis, Augmented Reality

In a market finding its footing through highly specialized hardware / software ecosystems, what killer app feature can Hololens, the original AR workhorse, use to cut through the competition? Microsoft’s next-generation holographic processing unit, powered by machine learning, could prove to be a game-changer. The future of AR at the moment is bright, but still riddled with uncertainty. Future developments … Read More

Greenlight Insights’ Latest Coverage from Game Developers Conference 2018

Greenlight InsightsAnalysis, Immersive Media & Entertainment

Greenlight Insights Coverage GDC 2018

Track the latest from Greenlight Insights’ analysts at the Virtual Reality Developers Conference (VRDC) & Game Developers Conference (GDC) 2018 in San Francisco, CA March 19th – March 23rd. Post GDC 2018: & Greenlight Insights Discuss Industry Trends The annual Game Developers Conference brings together technology vendors, publishers, and game developers in San Francisco, CA. Join a free 30-minute … Read More