The Snapchat Camera: Will Snap’s Latest Augmented Reality Features Accelerate User & Revenue Growth?

Clifton Dawson, CEO Clifton Dawson, CEO Advertising, Augmented Reality, Client-Only, Insights, Media & Entertainment

Greenlight Insights will release a new report on the Snapchat platform with the latest on its camera and augmented-related initiatives. For more on the report, view The Snapchat Camera Research Note, or contact to gain access to this report. Snap, the camera and social media company behind ephemeral messaging service Snapchat, held its inaugural Snap Partners Summit in Los … Read More

Medicine and xR: Virtual and Augmented Reality Are Making Their Way Through Various Healthcare Initiatives

Ben Delaney, Chief Analyst Ben Delaney, Chief Analyst Client-Only, Enterprise Transformation, Enterprise xR Intelligence Service, Insights, Virtual Reality

Healthcare professionals are always looking at technology for new and better ways to treat, train, and explain. The Virtual Medicine Conference, held March 27-28, 2019 at Cedars-Sinai Medical Center in Los Angeles, brought together 400 medical and technical professionals to examine the value of xR in medicine. There were 30 presentations and 21 exhibits. Healthcare applications that were discussed included … Read More

Greenlight Insights Analysts Availability for Media Requests: NAB 2019

Avatar Alexandra Vidger Press Releases

The annual National Association of Broadcasters Show (NAB) is the ultimate event for media, entertainment and technology professionals looking for new and innovative ways to create, manage, deliver and monetize content on any platform. Meet our analysts at NAB 2019 as they discuss key industry trends impacting the virtual and augmented reality industry in 2019 and beyond. Greenlight Insights experts will be following … Read More

xR in China Continues Strong Growth: Head-Mounted Displays Revenues to Top $1 Billion by 2023

Avatar Greenlight Insights China Quarterly VR/AR Headset Forecast & Tracker, Press Releases

Intense competition among vendors will be rewarded as consumer and enterprise use of Virtual Reality and Augmented Reality continue steady growth Greenlights Insights’ latest report, the 2019 China VR/AR Head-Mounted Display Forecast, 2019-2023, provides a deep analysis of the Chinese marketplace for virtual (VR) and augmented reality (AR, together, xR) head-mounted displays (HMDs). Greenlight Insights forecasts strong growth in head-mounted … Read More

Quest is Oculus’ Biggest Bet Yet on Social Virtual Reality

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Client-Only, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Oculus is prepping Quest to appeal to a new, highly sought after segment of consumers embracing virtual reality for entertainment purposes. However, unlike the launches of Go, Rift, or even the Touch controllers, Oculus is launching its newest headset with its largest and most diverse lineup of titles yet. Greenlight Insights is prepping to field the 2019 VR and AR … Read More

VR/AR Executives and Professionals Set to Convene for Greenlight Insights’ xRS Week 2019

Avatar Alexandra Vidger Press Releases

Fourth annual Virtual & Augmented Reality Strategy Conference and Expo announced for October 16-18, 2019 in San Francisco San Francisco, March 25, 2019 — Hundreds of executives charged with creating value in their organizations through the development and use of Virtual and Augmented Reality, together referred to as xR, will be convening in San Francisco for the fourth annual xRS … Read More