The following is insight from Greenlight Insights as part of our VR/AR Market Tracker and Intelligence Service, which contains data and analysis for the month ended April 30, 2018.
During Augmented World Expo (AWE) 2018, Greenlight Insights will host a multi-topic Roundtable Discussion themed Transformative Immersive Technologies Impacting Industrial Markets featuring an analyst-led dynamic discussion on trending topics in the VR/AR industry. The event will drive thought leadership in each area discussing these key themes: Economic market update Industrial market update Transformative technologies After a short general presentation, attendees are … Read More
The announcement of two new apps coming to Microsoft Hololens users represents a significant shakeup in the current content market for the company’s holographic computer. Microsoft Remote Assist and Microsoft Layout are indicative of yet another bold refocusing of priorities at Redmond. Lorraine Bardeen of Mixed Reality Workplaces noted that the apps came about as a result of “…expanding our … Read More
Oculus launches new OTT service Oculus TV in May 2018. Oculus TV will feature live and on-demand content from partners such as Showtime, Netflix, and ESPN. It is not clear if Oculus TV will feature exclusive original commissions, advertising, or payments. At Facebook’s annual F8 Conference, Oculus revealed Oculus TV. Oculus TV is a new way to experience serialized content … Read More
The recent release of Oculus’ new standalone VR HMD, named Go, marks a watershed moment for adoption of XR technology. The consensus among journalists and reviewers maintains Go is nothing to write home about in terms of graphical quality or immersion. This is mostly due to the absence of both a high-end LED-based display and 6DoF tracking. However, this conservative … Read More
Despite Lower-Than Expected Consumer HMD Sales in 2017, New Developments in Social VR & Avatars Key To Future Adoption SAN FRANCISCO (April 30, 2018) — 70% of virtual reality headset owners expect to use their devices more in the current level of usage, according to a new report by Greenlight Insights, the global leader in market intelligence for virtual and augmented … Read More
During Virtual Reality Los Angeles 2018, Greenlight Insights will host a multi-topic Roundtable Discussion themed Immersive Media & Entertainment Market Dynamics featuring dynamic discussion on trending topics in the virtual & augmented reality technology markets. The client event will drive thought leadership in each area discussing these key themes: Economic market update Consumer adoption update Transformative immersive technologies in media … Read More