Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016

Greenlight InsightsAnalysis, Press Releases

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% … Read More

New Insights Paper: Virtual Reality in Rapid Prototyping

Greenlight InsightsAnalysis

As virtual reality gains more and more attention in the media, industries outside of gaming and entertainment are beginning to realize the potential of the medium in consumer markets. However, what is there to say about the uses of VR in applications on the industrial end? We explore this in Greenlight VR’s latest insights paper, Ideas to Products – Bridging the Gap: … Read More

Analysts Say Filmmaking Techniques For VR Still Uncertain; Creators Will Benefit From Further Experimentation

Greenlight InsightsAnalysis

Despite widespread excitement over recent announcements by global entertainment companies beginning to develop virtual reality cinematic experiences, traditional filmmaking practices are not easily transferable to VR. In its first of several industry events, Greenlight VR assembled experts on November 5th in Downtown San Francisco for a symposium on the future of virtual reality and filmmaking. Executives from Dolby Laboratories, Prezence, LucidCam, and Buffalo 8 … Read More

Greenlight VR To Partner With Futuremark To Deliver Data-Driven Hardware Insights

Greenlight InsightsPress Releases

Today, we are pleased to announce an important and long-term partnership with Futuremark, the Finnish developer of performance benchmarking tests for PC, tablets, smartphones, and VR systems. Greenlight VR, the top research and analyst firm focused on the virtual reality industry, and Futuremark, creators of VRMark, will share information about system performance, latency, and accuracy of various VR hardware. Greenlight … Read More

Sony’s Virtual Reality Headset Has Strongest Unaided Awareness

Greenlight InsightsAnalysis

We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of future commercial success, Sony’s Playstation VR should not be overlooked as a major platform contender. In fact, the PSVR … Read More