How many Google Cardboards have been shipped since mid-2014? What could virtual reality do for Apple iPhone sales? Those are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.
I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More
According to a new report published today by Glassdoor, data scientists hold the best jobs in America. For those curious, a “data scientist” typically refers to a mix of skills, part statistician and part computer programmer. For instance, data scientists often have to employ computer code (like the Python programming language – one of our favorite!!) to scrape the web for … Read More
Greenlight VR’s second industry report is co-authored with leading VR news site, Road to VR, and provides industry forecasts, analysis, and best practices. SAN FRANCISCO, CA, January 18, 2016 – Greenlight VR and Road to VR today unveil plans to publish the 2016 VIRTUAL REALITY INDUSTRY REPORT, the 2nd edition of Greenlight VR’s annual report providing a comprehensive perspective on … Read More