Greenlight Report, Issue 26: Apple Hires VR Researcher

Greenlight InsightsAnalysis

Could we see an affordable PlayStation VR? Will we be ready for the Oculus Rift come April? Those are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.  

3 Strategic Questions for Travel Marketers Using Virtual Reality

Greenlight InsightsAnalysis, Immersive Media & Entertainment

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More

Is Your Industry Analyst A Data Scientist?

Greenlight InsightsCompany

According to a new report published today by Glassdoor, data scientists hold the best jobs in America. For those curious, a “data scientist” typically refers to a mix of skills, part statistician and part computer programmer. For instance, data scientists often have to employ computer code (like the Python programming language – one of our favorite!!) to scrape the web for … Read More

(Most Of) What You Need To Know About Virtual Reality In One Report

Greenlight InsightsPress Releases

Greenlight VR’s second industry report is co-authored with leading VR news site, Road to VR, and provides industry forecasts, analysis, and best practices. SAN FRANCISCO, CA, January 18, 2016 – Greenlight VR and Road to VR today unveil plans to publish the 2016 VIRTUAL REALITY INDUSTRY REPORT, the 2nd edition of Greenlight VR’s annual report providing a comprehensive perspective on … Read More