Greenlight Report, Issue 22: Are The Delays In HTC Vive Good For The Industry?

Greenlight InsightsAnalysis

Are the Delays in HTC Vive’s good for the  industry? Why is Oculus supporting other markets? How will Google backing magic leap turn out? These are a few topics we tackled this week, aggregated into the Greenlight Report newsletter. Click the image below to read the full issue. *********** Subscribe to Greenlight Report (free) to get it in your inbox during … Read More

Why Music Matters To Virtual Reality

Greenlight InsightsAnalysis

In light of the media’s coverage of leading game developer, Harmonix, recasting Rock Band for virtual reality, we want to provide extra analyst perspective on the important topic of exclusive content in virtual reality. Clifton Dawson, CEO at Greenlight VR: “Exclusive content is very important for any new entertainment medium as a mechanism to attract mainstream consumers to unfamiliar platforms. And as a new medium for … Read More

3 Analyst Expectations For Virtual Reality in 2016 and Beyond

Greenlight InsightsAnalysis

Now that 2015 is coming to a close, we thought it would be helpful to reflect on where the industry might be in a few years — by sharing three analyses by our fellow industry analysts TrendForce, CB Insights, and Digi-Captial. [Greenlight VR provides independent forecasts in its reports.] TrendForce Market researcher TrendForce forecasts that the total value of the virtual reality … Read More

#GreenlightEvents: Introducing The 2016 Virtual Reality Analytics Web Summit

Greenlight InsightsAnalysis

As the entertainment, advertising, and technology industries brace for the much anticipated release of the Samsung Gear VR, Oculus Rift, and PlaystationVR, business executives are now being tasked with developing and executing VR initiatives. Executives in all industries must embrace virtual reality, not as an emerging technology to keep an eye on, but as a serious tool within their ever-increasing … Read More

CES 2016 Coverage

Greenlight InsightsAnalysis, Virtual Reality

Greenlight Insights Coverage CES 2016

Track the latest VR/AR developments at the Consumer Electronics Show 2016 from Greenlight Insights’ analysts in Las Vegas, NV January 6th – 9th.   Three Expectations for Virtual Reality at CES 2016 More than 40 exhibitors will display the next wave of immersive multimedia and virtual reality tech designed for mobile-, PC- and console-based VR. With so much VR taking place, below … Read More