Why We Support VR Programs In Schools

Greenlight InsightsCompany

In December 2014, VRLA was launched not by someone with decades of experience in the tech industry, but by Cosmo Scharf, a (then-sophomore) student at USC’s School of Cinematic Arts. A little over a year later, VRLA is sponsored by companies as large as Samsung, Nvidia, and Google Cardboard, and well-attended by exhibitors and consumers alike. Hundreds of people flocked … Read More

#GREENLIGHTEVENTS: Where and When Our Analysts Are Speaking

Greenlight InsightsAnalysis

As research analysts, we speak at numerous virtual reality industry events throughout the year. Below are some of the upcoming conferences where we’ll be participating. Of course, we’ll also share links to any publicly available presentations as soon as they’re online. September 2015 Clifton Dawson, CEO, will be a speaker at the International Game Developer’s Association, on September 2, in San Francisco, CA. [Presentation link … Read More

VRLA: State of the Industry Update

Greenlight InsightsAnalysis

Most people working in Southern California’s VR scene have heard about Cosmo Scharf. Cosmo and his colleagues at VRLA are remarkable leaders of our industry. A few days before their annual conference, we received a call from Cosmo asking for some help. Cosmo was preparing his opening address and wanted the most up-to-date pulse on the VR industry. While he … Read More

Virtual Reality: An Important Topic For Tech-Savvy Fashionistas

Greenlight InsightsAnalysis

While most of the Virtual Reality industry has their eyes set on the entertainment market, there are fascinating virtual reality products, applications, and services being developed for the world of fashion. From creative VR ad campaigns to virtual retail stores to fashionable Head Mounted Displays (HMDs), there’s as much possibility for VR in the world of fashion as in any other non-entertainment industry. Wearable tech still not wearable enough  It is … Read More

Everything You Need To Know About VR Consumers In One Report

Greenlight InsightsPress Releases

A 100-PAGE DATA-DRIVEN REPORT ALL ABOUT VIRTUAL REALITY CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 – Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its kind report providing a data-driven perspective on consumer expectations for virtual reality. Using analysis from more than 2,250 U.S. survey respondents, including kids, … Read More