Greenlight Report, Issue 21: Microsoft’s HoloLens Travels In Space

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Are investors finally warming to virtual reality content studios? Is the future of augmented reality in gaming? When will Amazon present its strategy for virtual and augmented reality? These are a few topics we tackled this week, aggregated into the Greenlight Report newsletter. Click the image below to read the full issue. *********** Subscribe to Greenlight Report (free) to get … Read More

The 2015 Virtual Reality Consumer Infographic

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Featured on FastCompany, eMarketer, VentureBeat, Yahoo and dozens of other media outlets, the 2015 VR Consumer Report is a landmark report to help innovative leaders design better consumer VR products and create winning go-to-market strategies. The full report is available for purchase on Greenlight VR’s website. However, we are excited to share this free Infographic with key insights from the study. … Read More

CES 2016: Pre-Conference Analyst Briefings

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Greenlight Insights analysts are often invited to the industry’s top trade shows to speak, exhibit, or hold client meetings with exhibitors and sponsors. This January, Greenlight Insights analysts will attend the 2016 International Consumer Electronics Show (CES) in Las Vegas, NV. CES is a global consumer electronics and consumer technology trade show that takes place every January. With so many virtual reality companies in one place, … Read More

U.S. and UK Kids Show Similar Enthusiam and Concern Over Virtual Reality

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As mentioned in last week’s post, Greenlight VR is expanding its industry leading research to cover additional international markets. Starting with the United Kingdom, we are examining purchase intent, brand awareness, and content preferences among large, statistically significant samples of consumers worldwide. Two Nations Side-by-Side In October, Greenlight VR and Touchstone Research sampled 2,282 respondents as part of the 2015 … Read More

Virtual Reality Consumer Insights on Slideshare

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Greenlight VR is pleased to announce that select presentations will now be available for download on Slideshare. Now everyone can obtain market intelligence from select Greenlight VR research reports. Today, we uploaded several slides from a presentation recently given to Hollywood studio executives at USC’s Entertainment Technology Center in Los Angeles, CA. During the presentation, Clifton Dawson, Greenlight VR’s Founder and CEO, asks four … Read More

#GreenlightEvents: Join Us At BIA/Kelsey Next

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BIA/Kelsey NEXT, the quintessential interactive local media event, is where the leaders in local media and marketing gather each December for in-depth discussions around digital’s impact on local media today and in the future. This year, Greenlight VR has been invited to participate in the BIA/Kelsey Next Consumer Tech Expo, which showcases leading-edge consumer technologies, demonstrated live to BIA/Kelsey NEXT … Read More

Greenlight Insights to Expand Consumer Research

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Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says Sean Whitmore, Research Analyst at Greenlight VR. “From smartphone … Read More