JPEG XS: Streaming VR Lighter, Better, Faster, For Less

JC KuangAnalysis, Business Transformation, Technology

Conditions are becoming more and more favorable for businesses striving to incorporate VR technologies into their offerings or workflows. As April draws to a close, the Joint Photographic Experts Group is expected to finalize deliberations and implement a groundbreaking new format which takes full advantage of modern broadband networks. JPEG XS, a successor to JPEG format, is ideal for streaming … Read More

Keys to the Kingdom: Enterprise Data Security in XR

JC KuangAnalysis, Business Transformation, Technology

Data security woes and upcoming regulatory action in major markets should be front and center for enterprises looking to implement XR. Customer data breaches, vague terms of service, and compromised intellectual property present real dangers to the public perception of an individual organization. And this is to say nothing of the bottom line. Since mid-March of 2018, new discoveries regarding … Read More

Greenlight Insights Presents Keynote at the NAB Show in Las Vegas

Greenlight InsightsAnalysis, Immersive Media & Entertainment

Greenlight Insights Presents Keynote at the NAB Show in Las Vegas

Alexis Macklin, Analyst at Greenlight Insights, gave a keynote presentation at the 2018 NAB Show’s Future of Cinema Conference (FCC). The NAB Show is the world’s largest convention encompassing the convergence of media, entertainment, and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show also showcases solutions that transcend traditional broadcasting and embrace content delivery to new screens … Read More

Nadella’s Strategy: Microsoft and the Future of MR and HoloLens

JC KuangAnalysis, Industry Monitor, Technology

Satya Nadella made news with his recent announcement of restructuring within Microsoft. The CEO is reconsidering the company’s new growth areas in order to “instill a unifying product ethos across our end-user experiences and devices.” To this end, the teams responsible for research and development on devices such as Windows MR headsets and the HoloLens have had their leadership within … Read More