Walmart Acquires VR Startup To Augment Retail Shopping Experience

David BoltonAnalysis, Business Transformation

Walmart Acquires VR Startup To Augment Retail Shopping Experience

Nowhere is the transformation from digital to XR more obvious than in the retail, an industry that still leverages physical locations to both attract customers and sell inventory. And as tempting as it is to crown Amazon as the industry’s top innovator, most large retailers are now embracing emerging technologies such as virtual reality and augmented reality in order to remain … Read More

Chinese VR/AR Companies OYMotion, REALIS, Owlii Impress At CES 2018

Natalie YueAnalysis, Augmented Reality, Virtual Reality

Huawei gives a keynote at CES 2018 announcing a new phone. Photo by Natalie Yue

Arguably the world’s biggest electronics conference, technology companies know that CES is the perfect place to exhibit new technologies. And as you would expect, Chinese technology companies were well-represented, with over 400 companies descending upon CES 2018 from Shenzhen alone. Chinese companies were among the exhibitors in almost every technology sector – from autonomous vehicles to drones to smart home solutions. For instance, … Read More

Five Key Developments in VR/AR Debuted at CES 2018

Greenlight InsightsAnalysis, Augmented Reality, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More

Greenlight Insights’ Top Strategic Predictions for 2018

David BoltonAnalysis

Greenlight Insights 2018 Predictions

The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More