Greenlight Insights Begins CES 2018 Coverage

Greenlight InsightsAnalysis

Greenlight Insights @ CES 2018

Learn the latest from Greenlight Insights’ analysts at the Consumer Electronics Show (CES) in Las Vegas, NV January 8-13 and see what’s in store for VR/AR in 2018. The annual CES mega event is a global consumer electronics and technology trade show that takes place every January. With more than 3,900 technology companies exhibiting, presenting, and conducting meetings, Greenlight Insights will have analysts … Read More

Augmenting the Enterprise with AR Smart Glasses

Glenn SandersAnalysis, Augmented Reality

Augmenting the Enterprise with AR Smart Glasses

Why AR Smart Glasses? What if you could increase worker efficiency significantly while reducing errors and improving employee safety and satisfaction?  AR Smart Glasses provide these advantages for numerous companies who have been quietly experimenting with augmented reality for the past several years. Last month, Deloitte surveyed 500 executives from mid-market companies across various industries and found that 67% are testing … Read More

Why HTC’s Vive Wave Platform is a Big Deal

Alexis MacklinAnalysis, Virtual Reality

vive focus headset

During the Vive Developer Conference in Beijing, HTC announced a mobile VR open platform, Vive Wave. The company hopes to centralize the highly fragmented VR market in China with a unified platform and distribution strategy to create standards. The platform is linking major Chinese HMDs together including 360QIKU, Baofeng Mojing, Coocaa, EmdoorVR, Idealens, iQIYI, Juhaokan, Nubia, Pico, Pimax, Quanta, and Thundercomm. … Read More

A Waiting Game: The Highly Anticipated Entry of Apple in the Head-Mounted Display Market

Clifton DawsonAnalysis, Augmented Reality

The Highly Anticipated Entry of Apple in Head-Mounted Display Market

Since Apple’s introduction of ARKit on June 5, technology, entertainment, and marketing executives have become increasingly focused on the future augmented reality products will be revealed by the consumer electronics giant. With all this in mind, this article compilation of Apple’s hardware and software philosophies for the future of AR outlines some of the major considerations in bringing such a device to market. Hardware Obviously, … Read More

Why Out-Of-Home Experiences Can Kickstart VR Adoption

David BoltonAnalysis, Events

As virtual reality continues to gain traction within the entertainment space, the question of what people are willing to pay for is being asked with increased regularity. And while headsets remain the gateway drug for VR adopters, a focus on location-based experiences could be extremely beneficial. Presented as a standalone event within the recent annual Greenlight Insights Virtual Reality Strategy … Read More