GoPro has released Fusion, its newest 360-degree camera, to a select group of influencers. The new dual lens camera is a new venture for GoPro, straying away from the 360-degree camera arrays the company released last year. The once dominating action camera company has struggled over the past year, with a $400 million drop in revenue from 2015 to 2016. … Read More
The Impact of Oculus’ Summer of Rift Price Cut
For the next six weeks, the price for an Oculus Rift with Oculus Touch controllers is $399. In this move, Oculus has made its headset cheaper than even its console rival, the Sony PSVR.
Why Nokia and Xiaomi’s Recent Patent Deal is Important for Mobile VR
Nokia announced the company has entered a patent licensing and purchase deal with Xiaomi. The patent and partnership deal will cover diverse topics from cellular, network equipment, IoT, VR, AR and AI. The amount of the deal has not been disclosed. Last year, Xiaomi purchased over 1,500 Microsoft patents to further push Xiaomi phones into the U.S. market. The deal brought pre-installations … Read More
Retail: A Potential Perfect Fit for Location-Based VR
In order for location-based virtual reality experiences (LBVREs) to be successful, they need a combo of factors. The area must have high foot traffic with a population open to trying new experiences. It also helps if this foot traffic is made up of consumers with high disposable incomes. Therefore, in many cases, physical retail stores are the perfect venue to provide … Read More
Chinese Executives Preparing for a Virtual Reality Ecosystem Surge, According to Greenlight Insights
Chinese VR/AR executives face technology, organization and leadership challenges as virtual reality sector progresses, according to 2017 Virtual Reality Industry Report. CEOs in China are increasing their investment in immersive technologies and enterprise applications, according to Greenlight Insights, the leading provider of virtual and augmented reality market intelligence. The 2017 Virtual Reality Industry Report, produced in part with iResearch, the … Read More