Previewing XRSWeek 2018: Foundations For The Future of Immersive

David Bolton Analysis, Company, Events

The time has come. XRSWeek 2018 is here. The panels and sessions are set, and the speakers are primed and ready. Networking opportunities are waiting to be taken, while attendee questions already have answers. And the complimentary donuts will be hot, fresh and delicious. Now in its third year, Greenlight Insight’s annual virtual reality strategy conference will bring together thought … Read More

Three Key Themes at Oculus Connect 5

Clifton Dawson, CEO Clifton Dawson, CEO Analysis, Augmented Reality, Devices & Technology, Media & Entertainment, Virtual Reality

Oculus Connect 5 (OC5) was held this year in San Jose, California from September 26th – 27th. CEO Clifton Dawson, Ben Delaney of the Device & Technology team, and Alexis Macklin and Natalie Yue of the Media & Entertainment team attended the two-day event to hear the latest developments in the VR/AR industry and identify future opportunities facing application developers. … Read More

Tariffs Could Trigger Turbulence in Global VR/AR Technology Investing

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality

The continued political tensions between the US and Chinese administrations over the last few weeks has begun to exercise a visible influence on the emerging augmented reality hardware market. Hardware startup Meta announced last week that an incipient investment led by a Chinese equity firm was suddenly revoked under pressure from the Chinese government. Officials cited specifically the latest round … Read More

Apple Event: New Apps Hint Towards Future Mass AR Adoption

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

Apple’s fall event is known for its announcements of the upcoming iPhones, watches, and Macs, but ARKit applications are becoming a small yet consistent staple. Apple featured two new applications, Galaga AR and Homecourt. Directive Games’ Galaga AR putts an immersive multiplayer twist on the classic 80’s arcade game. The game is the first game to be announced in Apple’s AR Arcade Series. … Read More

Despite Mixed Media Reviews, Early Magic Leap One Creators Share Positive Reactions Online

Jason Rhee Analysis, Augmented Reality, Devices & Technology

The Magic Leap One Creator Edition debuted on August 8th for $2,295. Many developers immediately took to social media to share their reactions about the long-awaited augmented reality headset. We tracked hundreds of Twitter postings about the Magic Leap One, and performed a sentiment analysis. Between August 8th and September 1st, 72% of Tweets including the hashtags #MagicLeap and #MagicLeapOne were … Read More