Conditions are becoming more and more favorable for businesses striving to incorporate VR technologies into their offerings or workflows. As April draws to a close, the Joint Photographic Experts Group is expected to finalize deliberations and implement a groundbreaking new format which takes full advantage of modern broadband networks. JPEG XS, a successor to JPEG format, is ideal for streaming … Read More
March 2018 U.S. Retail Roundup: Q1 Virtual Reality HMD Unit Sales End On High Note
The following is insight from Greenlight Insights as part of our Q1 2018 VR/AR Market Tracker and Subscribers Service, which contains data and analysis for the month ended March 31, 2018.
Keys to the Kingdom: Enterprise Data Security in XR
Data security woes and upcoming regulatory action in major markets should be front and center for enterprises looking to implement XR. Customer data breaches, vague terms of service, and compromised intellectual property present real dangers to the public perception of an individual organization. And this is to say nothing of the bottom line. Since mid-March of 2018, new discoveries regarding … Read More
Greenlight Insights Presents Keynote at the NAB Show in Las Vegas
Alexis Macklin, Analyst at Greenlight Insights, gave a keynote presentation at the 2018 NAB Show’s Future of Cinema Conference (FCC). The NAB Show is the world’s largest convention encompassing the convergence of media, entertainment, and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show also showcases solutions that transcend traditional broadcasting and embrace content delivery to new screens … Read More
Nadella’s Strategy: Microsoft and the Future of MR and HoloLens
Satya Nadella made news with his recent announcement of restructuring within Microsoft. The CEO is reconsidering the company’s new growth areas in order to “instill a unifying product ethos across our end-user experiences and devices.” To this end, the teams responsible for research and development on devices such as Windows MR headsets and the HoloLens have had their leadership within … Read More