5 Trends Driving the Location-Based VR Market in 2019 & Beyond

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Location-Based Entertainment

Last year, the Greenlight Insights team predicted the popularity of major IPs like Star Wars and increased investment in regions like China, Japan, and Korea to be the biggest influencers in the growth of location-based VR entertainment. Although The Void’s Star Wars experiences and APAC venues are finding popularity and majorly impacting the sector, it was Dave and Buster’s expansion … Read More

The Void Opens Newest LBE VR Operation in Malaysia

Natalie Yue, Analyst Natalie Yue, Analyst Analysis, Location-Based Entertainment, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other location-based entertainment venues. The Void, a leading location-based entertainment venue operator, opened its first Asia-Pacific (APAC) location on December 6th in Malaysia. Over … Read More

Windows at War: Why The Army Chose Hololens To Enhance Warfighters

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis

A consumer deciding between a Magic Leap One or a Microsoft Hololens has a difficult and multifaceted choice to make; the two leading augmented reality HMDs currently on the market both use cutting-edge integrated hardware and software design to overlay graphics and digital assets onto physical environments. Both are highly advanced, and as a result can be prohibitively expensive for … Read More

I/ITSEC 2018: Momentum Builds for Use of xR in Simulations Industry

Greenlight Insights Analysis, Business Transformation

The training and simulation industry is currently undergoing a significant period of disruption by way of immersive technologies, as stakeholders continue to identify use cases for consumer-grade hardware in the development of fully integrated Live, Virtual, and Constructive (LVC) training and simulation. I/ITSEC 2018 saw a variety of compelling technology exhibitions and specialized sessions which served both to reinforce the … Read More

I/ITSEC 2018: Launching Innovation in Learning

Greenlight Insights Analysis, Business Transformation

The annual Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) showcases simulation, education, modeling and training technology for the exchange of information among industry, the military, and the educational communities. I/ITSEC is back from November 30 – December 9, 2018 showcasing over 500 exhibitors presenting leading-edge technology and innovative concepts to more than over 1,800 attendees from over 50 countries. This … Read More

IAAPA 2018: Vendors Showcase Solutions Focused on Operators’ Need for Easy-to-Operate VR

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Location-Based Entertainment

Many of the industry discussions and product trends at the International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, held last week in Orlando, Florida, focused on two important topics: cost control and content. Drive Towards Attendant-Less Attractions Reducing the personnel needed to operate virtual reality (VR) experiences is a necessary step toward increasing the profitability of VR … Read More

Deeply discounted VR products are key drivers during China’s Singles Day

Natalie Yue, Analyst Natalie Yue, Analyst Analysis, Client-Only, Virtual Reality

Since the first “Singles Day” in China on November 11th, 2009, Tmall, an Alibaba eCommerce platform, has offered big discounts on that day each year. This year, Singles Day sales totaled over 200 billion Chinese RMB, or approximately US $28.8 billion. This annual event, which is equivalent to Black Friday in North America, has become very popular, and now extends … Read More