Three Key Themes at Oculus Connect 5

Clifton Dawson, CEO Clifton Dawson, CEO Analysis, Augmented Reality, Devices & Technology, Media & Entertainment, Virtual Reality

Oculus Connect 5 (OC5) was held this year in San Jose, California from September 26th – 27th. CEO Clifton Dawson, Ben Delaney of the Device & Technology team, and Alexis Macklin and Natalie Yue of the Media & Entertainment team attended the two-day event to hear the latest developments in the VR/AR industry and identify future opportunities facing application developers. … Read More

Greenlight Insights’ Latest Report Shows Huge Potential in Large-Format Displays for Virtual Reality & AR

Greenlight Insights Augmented Reality, Business Transformation, Devices & Technology, Press Releases, Virtual Reality

Innovation in Visual Displays

It’s not just about head-mounted displays anymore. Many business and commercial applications still require CAVEs and Domes for VR & AR San Francisco, CA – Greenlight Insights’ latest report, 2018 Global Immersive Displays Market Report, provides manufacturers, integrators, developers, and end users with data & analysis allowing them to make better-informed choices regarding display systems for Virtual Reality (VR), Augmented Reality … Read More

Tariffs Could Trigger Turbulence in Global VR/AR Technology Investing

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality

The continued political tensions between the US and Chinese administrations over the last few weeks has begun to exercise a visible influence on the emerging augmented reality hardware market. Hardware startup Meta announced last week that an incipient investment led by a Chinese equity firm was suddenly revoked under pressure from the Chinese government. Officials cited specifically the latest round … Read More

Apple Event: New Apps Hint Towards Future Mass AR Adoption

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

Apple’s fall event is known for its announcements of the upcoming iPhones, watches, and Macs, but ARKit applications are becoming a small yet consistent staple. Apple featured two new applications, Galaga AR and Homecourt. Directive Games’ Galaga AR putts an immersive multiplayer twist on the classic 80’s arcade game. The game is the first game to be announced in Apple’s AR Arcade Series. … Read More

Despite Mixed Media Reviews, Early Magic Leap One Creators Share Positive Reactions Online

Jason Rhee Analysis, Augmented Reality, Devices & Technology

The Magic Leap One Creator Edition debuted on August 8th for $2,295. Many developers immediately took to social media to share their reactions about the long-awaited augmented reality headset. We tracked hundreds of Twitter postings about the Magic Leap One, and performed a sentiment analysis. Between August 8th and September 1st, 72% of Tweets including the hashtags #MagicLeap and #MagicLeapOne were … Read More

Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More

Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Devices & Technology

Apple’s ARKit: What it means and why it’s important

Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More