Microsoft Layout and Remote Assist: Consolidation, Disruption, Or Both?

JC KuangAnalysis, Augmented Reality, Business Transformation

Microsoft HoloLens

The announcement of two new apps coming to Microsoft Hololens users represents a significant shakeup in the current content market for the company’s holographic computer. Microsoft Remote Assist and Microsoft Layout are indicative of yet another bold refocusing of priorities at Redmond. Lorraine Bardeen of Mixed Reality Workplaces noted that the apps came about as a result of “…expanding our … Read More

Hololens, Machine Learning, and The Future of Augmented Reality

JC KuangAnalysis, Augmented Reality

In a market finding its footing through highly specialized hardware / software ecosystems, what killer app feature can Hololens, the original AR workhorse, use to cut through the competition? Microsoft’s next-generation holographic processing unit, powered by machine learning, could prove to be a game-changer. The future of AR at the moment is bright, but still riddled with uncertainty. Future developments … Read More

Chinese VR/AR Companies OYMotion, REALIS, Owlii Impress At CES 2018

Natalie YueAnalysis, Augmented Reality, Virtual Reality

Huawei gives a keynote at CES 2018 announcing a new phone. Photo by Natalie Yue

Arguably the world’s biggest electronics conference, technology companies know that CES is the perfect place to exhibit new technologies. And as you would expect, Chinese technology companies were well-represented, with over 400 companies descending upon CES 2018 from Shenzhen alone. Chinese companies were among the exhibitors in almost every technology sector – from autonomous vehicles to drones to smart home solutions. For instance, … Read More

Five Key Developments in VR/AR Debuted at CES 2018

Greenlight InsightsAnalysis, Augmented Reality, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More

Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis MacklinAnalysis, Augmented Reality, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More