Head-Mounted Augmented Reality Spending to Reach $12.9 Billion Globally in 2020

Jason RheeAugmented Reality, Press Releases, Research

augmented reality forecast

In a new Augmented Reality Industry Report, Greenlight Insights offers 5-year market forecasts, industry analysis, and a summary of Apple, Google, Microsoft, Facebook and Magic Leap. SAN FRANCISCO (October 5, 2017) — Despite the buzz about mobile augmented reality (AR) in the wake of Apple’s recent ARKit and iPhone X announcements, head-mounted displays (HMDs), such as Microsoft’s HoloLens are expected … Read More

ARKit & ARCore Are Just The Beginning: AR To Go Beyond Gaming

Alexis MacklinAnalysis, Augmented Reality

As an early breakaway hit, Pokemon Go became a phenomenon once it was released. With the releases of Apple’s ARKit and Google’s ARCore, developers and brands can easily create mobile AR applications now more than ever. But will this new wave of AR application creation be sought after by consumers like Pokemon Go? Consumers Are Excited About Many Types of … Read More

ARCore: Google’s Answer to ARKit, and What it Means

Glenn SandersAnalysis, Augmented Reality

ARCore

Late last month, Google unveiled their ARCore platform for creating augmented reality apps for a few of the existing Android devices. ARCore “early preview” will let developers create AR experiences that will initially run on only a few Android devices, specifically Google Pixel phones, and certain models of Samsung Galaxy S8. Without ARCore, the installed base in the foreseeable future … Read More

Five Things To Know About Microsoft Mixed Reality

Clifton DawsonAugmented Reality, Virtual Reality

Microsoft HoloLens

In 2016, it was announced Microsoft and several of their top technology partners were planning to release a slate of Windows Mixed Reality headsets powered by Microsoft’s Windows 10 operating system. When added to the Microsoft HoloLens product line, the new headsets create an impressive VR/AR portfolio and are expected to have several broad implications for platform and application developers. … Read More

Apple’s ARKit: What It Means And Why It’s Important

Glenn SandersAnalysis, Augmented Reality

Apple’s ARKit: What it means and why it’s important

How do you go from a company with no augmented reality presence, to become a major player in the AR space overnight? Release an AR development kit – Apple ARKit – that works on your platform of more than 1 billion devices to an eager group of 3 million iOS developers worldwide. Apple announced the availability of ARKit at the … Read More