Case Study: Amazon’s Lesson In Enteprise AR And Privacy

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Business Transformation

While giant OEMs and software/hardware companies scramble to research and develop the next generation of augmented reality headwear, massive advancements are being made in areas such as information display, computer vision, and processor engineering. However, hardware manufacturers have yet to contribute any meaningful solutions to one of AR’s most pressing obstacles. Increasing anxieties over personal privacy and data security, as … Read More

Mirror, Mirror on the Wall: Virtual Mirrors & The Retail Opportunity

Ben Delaney Ben Delaney Analysis, Augmented Reality, Business Transformation

Mirror, Mirror on the Wall - Virtual Mirrors & The Retail Opportunity

The “Virtual Mirror” is an application for augmented reality which is gradually entering the mainstream. Essentially, this refers to a monitor, typically mounted in portrait orientation, with a video camera attached to it. The monitor acts as a virtual mirror by processing the camera image of whoever is standing in front of it and reversing it so that it functions … Read More

Magic Leap Answers Key Questions, But Raises New Ones

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Business Transformation

Magic Leap Machine Learning

Magic Leap held its third online developer event this week, providing key product details AT&T will be the exclusive telecom carrier of the Magic Leap’s first publicly available product, the Magic Leap One Creator Edition Hardware specifications reveal reasonable device power and the new Vignette Effect demonstrates what creators can look forward to Highlights Magic Leap’s recent video broadcast, hosted … Read More

Enterprise AR Solutions Piloting Features for Consumer Markets

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

Enterprises utilizing augmented reality create an ecosystem for their employees to customize the way data is visualized while driving innovation in collaborative solutions. Features that are being developed in this sector have the opportunity to disrupt the consumer markets –  ranging from immersive education/training to social experiences that create empathetic collaboration. Consumers can enhance their relationship with AR technology and … Read More

Top 3 Ways VPS (Visual Positioning Systems) Will Augment the World, And Who Will Own Them

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Technology

VPS is poised to supplement existing location data models to further advances in navigation, marketing, and even robotics. Current global positioning technology has afforded mobile apps an unprecedented degree of accuracy. Through a simple API, developers can harness a remarkably accurate picture of a user’s location and orientation on Earth. Advances in hardware sensors have only served to refine this … Read More

Greenlight Insights Has Updated Global AR Forecasts

Greenlight Insights Augmented Reality, Press Releases

2018 AR Industry Report Social Card

The following updates are part of our 2018 Augmented Reality Total Market Forecast and Report, which includes the historical and projected performance of head-worn display unit shipments, vendor market shares, and worldwide spending on consumer and enterprise AR applications. The remainder of this research is restricted to certain Clients levels. Contact sales to receive the Augmented Reality Intelligence Service.