Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Imaging & Video, Location-Based xR Intelligence Service, Media & Entertainment, Podcasts, Virtual Reality Intelligence Service

Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More

Facebook 3Q19 Results: Virtual Reality, Oculus Quest Drive Facebook’s Non-Ad Revenues

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Facebook reported fiscal 3Q19 revenues of $17.7 billion, up 29% year-over-year and beating the $17.37 billion consensus estimate. Payments & Other Fees revenue, which includes sales of Oculus Quest and Rift S, were $269 million for the quarter, up 43% year-over-year.

Apple Acquires iKinema, Showing its Ambitions for Augmented Reality Avatars

Natalie Yue, Analyst Natalie Yue, Analyst Apps & Games, Augmented Reality, Insight Articles, Media & Entertainment, Software

Apple’s ARKit: What it means and why it’s important

Apple, which as been the subject of much speculation about a forthcoming augmented reality head-worn device, announced this week that the transaction to acquire iKinema, the UK-based motion-capture technology specialist, has now been finalized. To learn more about Apple and the development of the larger AR marketplace, as well as Greenlight Insights’ outlook on the future of the augmented reality … Read More

Oculus Connect 6: Next Chapter to Immersive Technology

Ramon Conopio, Analyst Ramon Conopio, Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Conferences, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Software, Virtual Reality, Virtual Reality Intelligence Service

Virtual and augmented reality-enthusiasts will have a taste of what’s next in immersive technology at the 6th annual Oculus Connect 6 (OC6) happening on September 25th and 26th. Here are some of the trends Greenlight Insights expects to be center stage at the conference: CONTENT CREATION and DEVELOPMENT With a suite of first-generation VR products, Oculus is focusing more on … Read More

Snap Spectacles 3: Why Less Is More for AR at Snapchat

J.C. Kuang, Analyst J.C. Kuang, Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles

In the latest round of new smartglasses announcements for 2019, Snap Inc. announced on August 13th the release date for Snap Spectacles 3. In trend with previous versions of the camera-equipped sunglasses, Spectacles 3 works alongside the Snapchat app. The device also improves on preceding models with the addition of a second camera, which enables stereoscopic capture and the use … Read More