On June 11th Oculus and Facebook announced their latest studio acquisition; BigboxVR. Excitement around the acquisition centers mostly around Bigbox’s flagship title; Population: ONE, which is a massively multiplayer battle royale shooter for VR. Specifically, media outlets have drawn comparisons between Pop: ONE and runaway hit Fortnite, which has dominated both the gaming market and conversations around the future of … Read More
Snap 4Q19 Results: Augmented Reality Lenses & Ads Engagement Rise
Snap Inc, the parent company of Snapchat, reported fourth quarter revenues of $561 million, up 44% year over year. Additionally, Snap’s daily active users for the past quarter averaged 218 million, up 17% year over year. But as Snap’s key business metrics accelerate, how have its investments in its burgeoning augmented reality platform faired?
Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast
Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More
Facebook 3Q19 Results: Virtual Reality, Oculus Quest Drive Facebook’s Non-Ad Revenues
Facebook reported fiscal 3Q19 revenues of $17.7 billion, up 29% year-over-year and beating the $17.37 billion consensus estimate. Payments & Other Fees revenue, which includes sales of Oculus Quest and Rift S, were $269 million for the quarter, up 43% year-over-year.
Best Practices for Implementing Location-Based XR Use Cases: Key Insights from xRS Week 2019 for Entertainment Leaders
Best Practices for Implementing Location-Based XR Use Cases This report contains the top imperatives for entertainment leaders from xRS Week 2019. Release Date: October 31, 2019 Subscribers Only This product is included in: Location-Based xR Intelligence Service Best practices for leveraging the latest innovations in immersive technologies for location-based entertainment activations is constantly changing. Entertainment leaders can prepare their organizations … Read More
Snap 3Q19 Results: Strong User Growth Continues, Projects Future for Augmented Reality
Snap Inc., the parent company of Snapchat, reported fiscal 3Q19 revenues of $446 million, up 50% year over year and beat the $437.9 million consensus estimate. But as Snap improves its financial position, how have its investments in its burgeoning augmented reality platform faired?
Apple Acquires iKinema, Showing its Ambitions for Augmented Reality Avatars
Apple, which as been the subject of much speculation about a forthcoming augmented reality head-worn device, announced this week that the transaction to acquire iKinema, the UK-based motion-capture technology specialist, has now been finalized. To learn more about Apple and the development of the larger AR marketplace, as well as Greenlight Insights’ outlook on the future of the augmented reality … Read More