A special report for subscribers with exclusive analysis of key announcements, expo floor buzz, and other highlights from E3 2019.
WWDC 2019: A Roundup of Apple’s Augmented Reality Announcements
A special report with exclusive analysis of key announcements from Apple’s 2019 Worldwide Developer Conference.
Microsoft’s Potential Mobile Augmented Reality Goldmine
Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment
At its annual developer conference, Microsoft teased a Minecraft mobile augmented reality application. Little is known about the newest edition of Microsoft’s ever-growing online game. With one of the biggest audiences in the world, is Microsoft supporting Minecraft to be the biggest mobile AR platform?
Instagram is Now Augmented Reality’s Biggest Retail Platform
Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Media & Entertainment, Software
As part of its annual developer conference, Facebook announced a major update to its Spark AR platform at F8: Developers will now be able to create AR content for Messenger and Instagram. The little-discussed expansion would, for the first time, create an outlet to Instagram for third-party developers. With over a billion monthly active users (MAUs), Instagram does not have … Read More
Virtual Reality Moves Into the Forefront of Sony’s Platform Growth Strategy
Alexis Macklin, Research Manager Apps & Games, Devices & Technology, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
With its State of Play announcements, Sony put virtual reality (VR) at the forefront of its platform growth in 2019. This is expected to continue as Sony is bypassing E3 and getting ready for the launch of PlayStation 5.
Quest is Oculus’ Biggest Bet Yet on Social Virtual Reality
Alexis Macklin, Research Manager Apps & Games, Client-Only, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Oculus is prepping Quest to appeal to a new, highly sought after segment of consumers embracing virtual reality for entertainment purposes. However, unlike the launches of Go, Rift, or even the Touch controllers, Oculus is launching its newest headset with its largest and most diverse lineup of titles yet. Greenlight Insights is prepping to field the 2019 VR and AR … Read More