Quest is Oculus’ Biggest Bet Yet on Social Virtual Reality

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Client-Only, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Oculus is prepping Quest to appeal to a new, highly sought after segment of consumers embracing virtual reality for entertainment purposes. However, unlike the launches of Go, Rift, or even the Touch controllers, Oculus is launching its newest headset with its largest and most diverse lineup of titles yet. Greenlight Insights is prepping to field the 2019 VR and AR … Read More

Snap Turns to Gaming, Mobile Augmented Reality for Platform Expansion

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap Inc., parent company of Snapchat, announced a new gaming platform that will integrate games into its social platform. Internally dubbed “Project Cognac,” the new platform will open to developers in April. A formal announcement is expected at Snap’s first developer summit on April 4 in Los Angeles. Project Cognac represents Snap’s largest investment in games to date. Snap acquired … Read More

Stadia Arcade: Will Google’s Streaming Service Change Virtual Reality and Gaming?

J.C. Kuang, Analyst J.C. Kuang, Analyst Apps & Games, Client-Only, Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Google’s first ever product keynote at GDC 2019, in San Francisco this week, hosted the announcement of its upcoming cloud-based game streaming service, Stadia. Integrated with the company’s existing cloud computing infrastructure, the service is being developed with the cooperation of major industry partners, including Epic Games and Ubisoft. This move leverages Google’s recent high profile hires from the games … Read More