Mi VR is Uncertain, But China Still To Drive VR Growth

J.C. Kuang, Analyst J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

According to reports, Chinese electronics company XIaomi has decided to permanently shutter its consumer VR operations. Western and Chinese media outlets circulated a report stating that Xiaomi had fired the Mi VR Go development team, signaling its intent to discontinue development of the platform. Best known for its large smartphone and consumer electronics business, Xiaomi served as a key OEM … Read More

Stadia Arcade: Will Google’s Streaming Service Change Virtual Reality and Gaming?

J.C. Kuang, Analyst J.C. Kuang, Analyst Apps & Games, Client-Only, Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Google’s first ever product keynote at GDC 2019, in San Francisco this week, hosted the announcement of its upcoming cloud-based game streaming service, Stadia. Integrated with the company’s existing cloud computing infrastructure, the service is being developed with the cooperation of major industry partners, including Epic Games and Ubisoft. This move leverages Google’s recent high profile hires from the games … Read More

Virtual Reality Headset Owners To Increase Content Spending In 2019, According To Greenlight Insights

Avatar Greenlight Insights Consumer Insights, Devices & Technology, Media & Entertainment, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

Satisfaction with the quality and quantity of content was mixed, but device usage and planned budgets point to promising content market. SAN FRANCISCO, CA (March 11, 2019) —   76% of those who use their VR headset everyday intend to spend at least $20 monthly on apps or content over the next 12 months, according to the new report by Greenlight … Read More

Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles

2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More