Greenlight Insights
Satisfaction with the quality and quantity of content was mixed, but device usage and planned budgets point to promising content market. SAN FRANCISCO, CA (March 11, 2019) — 76% of those who use their VR headset everyday intend to spend at least $20 monthly on apps or content over the next 12 months, according to the new report by Greenlight … Read More
2019 VR Headset Owners Segmentation Report
Release Date: February 14, 2019 $1,995.00Order this report
Smartglasses Are Here, But Are Consumers Ready?
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles
2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More
Virtual Reality 2017 TrendPack
KEY STAT: We expect 59.3 million HMDs to be shipped in 2018 and project the number of headset shipments will grow at double-digit compound annual growth over the forecast period. The use of virtual reality equipment at location-based entertainment, shopping malls, tourist destinations, and other venues is on the rise across the globe. This report includes Greenlight Insights’ latest forecast … Read More
Reaching VR Consumers Abroad: Internet Cafes in China
Natalie Yue, Analyst China xR Intelligence Service, Consumer Insights, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Natalie Yue is a financial analyst with Greenlight Insights. In addition to building complex business and analytical models, Natalie covers emerging VR/AR trends developing in Asia-Pacific. 20 years ago, a billboard in central Beijing read, “How far are you from the information highway? Northward: 1.5km.” The billboard was advertising China’s first internet cafe and signaled the opening of the internet for Chinese … Read More
Understanding the Virtual Consumer
Join Erica Bishaf, Research Director at Greenlight Insights, and a special guest speaker to discuss Greenlight Insights’ latest research on demographic, behavioral, and usage trends about consumers who are actively using virtual reality.