According to reports, Chinese electronics company XIaomi has decided to permanently shutter its consumer VR operations. Western and Chinese media outlets circulated a report stating that Xiaomi had fired the Mi VR Go development team, signaling its intent to discontinue development of the platform. Best known for its large smartphone and consumer electronics business, Xiaomi served as a key OEM … Read More
Stadia Arcade: Will Google’s Streaming Service Change Virtual Reality and Gaming?
J.C. Kuang, Analyst Apps & Games, Client-Only, Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Google’s first ever product keynote at GDC 2019, in San Francisco this week, hosted the announcement of its upcoming cloud-based game streaming service, Stadia. Integrated with the company’s existing cloud computing infrastructure, the service is being developed with the cooperation of major industry partners, including Epic Games and Ubisoft. This move leverages Google’s recent high profile hires from the games … Read More
2019 Augmented Reality Consumer Report
2019 Augmented Reality Consumer Report Uncover the biggest trends in augmented reality. Get a comprehensive, data-driven report on 2,000+ consumer sentiment on AR, head-mounted displays, games, media & applications, marketing campaigns, and more. Order this report 2019 Augmented Reality Consumer Report provides empirically-based insights into a broad scope of topics relating to consumers and augmented reality. The full report features … Read More
2019 Virtual Reality Consumer Report
2019 Virtual Reality Consumer Report Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on 2,000+ consumer sentiment on virtual reality, products, games, media & applications, and more. Order this reportRelease Date: April 2019 Now in its 5th year, the 2019 Virtual Reality Consumer Study & Report provides empirically-based insights into a broad scope of topics relating … Read More
Virtual Reality Headset Owners To Increase Content Spending In 2019, According To Greenlight Insights
Greenlight Insights Consumer Insights, Devices & Technology, Media & Entertainment, Press Releases, Virtual Reality, Virtual Reality Intelligence Service
Satisfaction with the quality and quantity of content was mixed, but device usage and planned budgets point to promising content market. SAN FRANCISCO, CA (March 11, 2019) — 76% of those who use their VR headset everyday intend to spend at least $20 monthly on apps or content over the next 12 months, according to the new report by Greenlight … Read More
2019 VR Headset Owners Segmentation Report
2019 VR Headset Owners Segmentation Report A 360-degree view of the virtual reality headset market that segments owners on the basis of their multifaceted demographics, behavior, preferences, and investment across the VR platforms on which they own. Release Date: February 14, 2019 $1,995.00Add to cart The VR Headset Owners Segmentation Report features: Segmentation of VR headset owners by key demographics … Read More
Smartglasses Are Here, But Are Consumers Ready?
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles
2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More