Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Devices & Technology, Head-Mounted Displays, Insight Articles, Venture Capital, Private Equity, and M&A

Apple’s ARKit: What it means and why it’s important

Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More

New StarVR Devices Indicate Conviction From Acer, Starbreeze

J.C. Kuang, Analyst Client-Only, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The successor to StarVR’s eponymous high-end headset was announced this week at SIGGRAPH 2018, and brings with it an unambiguous intent to enter the high-end enterprise market in earnest, positioning itself as a competitor to other hardware platforms, such as the HTC Vive Pro. The following is insight from Greenlight Insights as part of our Virtual Reality Intelligence Service, which contains … Read More

Xiaomi Version of Oculus Go Nearly Sells Out in China

Natalie Yue, Analyst China xR Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Highlights Xiaomi sold an estimated 30,000 Mi VR Standalone units within 3 mins of release on its official website.  There are already almost 40,000 reservations for when the headset is restocked in 10 days.   The 32 GB version is sold out on JD.com (a Chinese Amazon equivalent) and the 64 GB version has limited availability. Oculus and Xiaomi are seeing early … Read More

Standalone VR Projected to Reach 13.8 Million Units Sold by 2022, According to Greenlight Insights

Greenlight Insights Devices & Technology, Head-Mounted Displays, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

SAN FRANCISCO, CA  (May 25, 2018) — According to a new study by Greenlight Insights and RoadToVR, the Total Global VR Industry Revenue is expected to reach $48.2 Billion in 2022. The growth of standalone headsets from major OEMs is a key factor in this outlook as more consumer content and enterprise applications are made available on those devices. Headsets are … Read More

2018 Augmented Reality Industry Report

Greenlight Insights

2018 Augmented Reality Industry Report There is significant shift in sentiment about AR technology, reflecting both continued expansion of corporate spending dedicated to AR and the recent actions of major industry players. Release Date: July 2018 $1,995.00Add to cart 2018 Augmented Reality Industry Report features: 5-year global head-worn AR and applications market forecast Comprehensive overview of the augmented & mixed … Read More

The Battle Between Oculus & HTC Heats Up For In-Home Market Share

Alexis Macklin, Research Manager Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Steam Survey Users

HTC Vive held a comfortable lead in active Steam users since its release in 2016 until Oculus Rift began closing the gap in January 2018. Now, the Oculus Rift head-mounted virtual reality display has surpassed the HTC Vive in market share among Steam users, according to Valve’s February Steam Hardware & Software Survey.  

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More