Snap and WaveOptics Enter The Shrinking AR Smartglasses Race

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Insight Articles, Semiconductors, Venture Capital, Private Equity, and M&A

Following the announcement of its new Spectacles AR development kit, Snap Inc. has announced its deal to acquire waveguide supplier WaveOptics. The deal is worth over $500 million, at least half of which is to be paid in stock. The partnership between the two companies signals a recommitment from Snap to develop and produce true AR smartglasses within the next … Read More

VR/AR Displays at CES 2020: Where To From Here?

VR/AR Displays at CES 2020: Where To From Here?

VR/AR Displays at CES 2020: Where To From Here? This show report contains the top analysis on VR/AR/XR displays from CES 2020, and updates from the team and what caught our eye. Release Date: January 16, 2020 Consumer Electronics Show (CES) is one of the world’s largest shows and one of the most critical for observing trends in new consumer … Read More

Greenlight Perspective 2020: Smartglasses in the Year Ahead

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces

2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snap have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More

Dreamglass Air HMD Probes Low-Cost Consumer AR

Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Up Displays, Insight Articles

Silicon Valley based-company Dreamworld AR launched its Kickstarter campaign for its latest project DreamGlass Air on August 22. DreamGlass Air is Dreamworld’s first consumer-targeted device.  Within 5 minutes of launching its campaign, the company was 100% funded and has since raised over $300,000. For reaching this goal, a polarized shade will be provided for each DreamGlass Air to turn on … Read More

2019 Light Field Displays

14-page report with sections on key software vendors & commentary about the future of light field displays.

Apple’s Augmented Reality Roadmap: Is an HMD Still On The Way?

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Insight Articles

Following a widely circulated report from online IT supply chain blog DigiTimes, major news outlets are reporting the alleged suspension of the hotly-anticipated discrete Apple Augmented Reality (AR) hardware. The speculation serves as an opportunity to examine how recent internal and external shakeups may have affected the company’s AR strategy. The likelihood that Apple would cease development on such a … Read More