Interactive Narratives Bring New Depth to xR Storytelling

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Imaging & Video, Insights, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Over the last few years, subscription video on demand (SVOD) has created a platform where viewers could watch an almost endless library of content whenever they wanted, taking control away from broadcasters and cable companies. Now, interactive videos are primed to disrupt the entertainment ecosystem again.   Interactive, choose-your-own-adventure content is turning a traditional production on its head, gamifying the … Read More

A Reality Check on the 360-Degree Camera Marketplace in 2019

Avatar Greenlight Insights Devices & Technology, Imaging & Video, Media & Entertainment, Press Releases, Virtual Reality

Camera manufacturers and video production service providers are challenged to support business units with growth initiatives as they respond to persistent challenges and opportunities in the 360-video space. The ability to identify and leverage key market demand drivers will be one of the most critical business objectives for organizations in the spherical camera and 360-degree video marketplace the next half … Read More

Market Shift: Top 360° Camera Manufacturers Re-Focus on Action Camera Market

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Devices & Technology, Imaging & Video, Insights, Virtual Reality, Virtual Reality Intelligence Service

The following is part of our Virtual Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. For the first time in recent years on the CES trade show floor, the buzz on the 360-degree camera market declined. Ricoh and Yi Technologies were notably absent, GoPro hid the Fusion away from its main … Read More

CES 2019: Spherical Cameras Review

Avatar Greenlight Insights Client-Only, Devices & Technology, Imaging & Video, Media & Entertainment, Press Releases, Virtual Reality

The following is part of our Virtual Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. The number of virtual and augmented reality-related (“xR”) companies exhibiting at CES 2019 grew compared to CES 2018. However, the number of spherical camera manufacturers and their suppliers participating in the mega trade show shrank. Notably, … Read More