Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces

2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More

Greenlight Perspective 2020: Smartglasses in the Year Ahead

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces

2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snap have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More

Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Imaging & Video, Location-Based xR Intelligence Service, Media & Entertainment, Podcasts, Virtual Reality Intelligence Service

Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More

Oculus Connect 6: Next Chapter to Immersive Technology

Ramon Conopio, Analyst Ramon Conopio, Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Software, Virtual Reality, Virtual Reality Intelligence Service

Virtual and augmented reality-enthusiasts will have a taste of what’s next in immersive technology at the 6th annual Oculus Connect 6 (OC6) happening on September 25th and 26th. Here are some of the trends Greenlight Insights expects to be center stage at the conference: CONTENT CREATION and DEVELOPMENT With a suite of first-generation VR products, Oculus is focusing more on … Read More

iPhone 11: Apple Lays Groundwork for Augmented Reality

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Telecommunications

Apple’s annual iPhone reveal event remains one of the most hotly anticipated events in the consumer technology industry. While the company is credited with popularizing and refining many of the key technologies which make up the current computing landscape, the iPhone event is the company’s opportunity to reassert its ability to innovate on the modern smartphone, in this year’s iPhone … Read More

Insta360 Expands Portfolio, Launches New Mini-Camera Targeting Social, Short-Form Video

Natalie Yue, Analyst Natalie Yue, Analyst Devices & Technology, Imaging & Video, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The market for cameras is highly competitive and characterized by rapid technological advances and frequent product introductions. Nowhere is this more evident than with Insta360, the marketer of spherical 360-video cameras such as the One X, Nano S, and Titan. This week, Insta360 announced it would begin selling the Insta360 Go, a camera it bills as the “the world’s smallest … Read More

Light Field Lab Secures $28 Million in Series A Funding

Avatar Greenlight Insights Devices & Technology, Enterprise xR Intelligence Service, Imaging & Video, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Shared Environments, Virtual Reality, Virtual Reality Intelligence Service

San Jose, CA-based holographic display company Light Field Lab announced on August 12 a $28 million Series A funding round led by Bosch Venture Capital and Taiwania Capital along with investment from Samsung Ventures, Verizon Ventures, Comcast, Liberty Global Ventures, NTT Docomo Ventures, Inc., HELLA Ventures, Khosla Ventures, Alumni Ventures Group, R7 Partners, and Acme Capital. According to Light Field … Read More