Insta360 Expands Portfolio, Launches New Mini-Camera Targeting Social, Short-Form Video

Natalie Yue, Analyst Natalie Yue, Analyst Devices & Technology, Imaging & Video, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The market for cameras is highly competitive and characterized by rapid technological advances and frequent product introductions. Nowhere is this more evident than with Insta360, the marketer of spherical 360-video cameras such as the One X, Nano S, and Titan. This week, Insta360 announced it would begin selling the Insta360 Go, a camera it bills as the “the world’s smallest … Read More

Light Field Lab Secures $28 Million in Series A Funding

Avatar Greenlight Insights Devices & Technology, Enterprise xR Intelligence Service, Imaging & Video, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Shared Environments, Virtual Reality, Virtual Reality Intelligence Service

San Jose, CA-based holographic display company Light Field Lab announced on August 12 a $28 million Series A funding round led by Bosch Venture Capital and Taiwania Capital along with investment from Samsung Ventures, Verizon Ventures, Comcast, Liberty Global Ventures, NTT Docomo Ventures, Inc., HELLA Ventures, Khosla Ventures, Alumni Ventures Group, R7 Partners, and Acme Capital. According to Light Field … Read More

2019 Light Field Displays

14-page report with sections on key software vendors & commentary about the future of light field displays.

The Greenlight View: The History of xR

Avatar Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Imaging & Video, Insight Articles, Software, Virtual Reality, Virtual Reality Intelligence Service

Before Oculus was acquired for $3 billion by Facebook and Pokemon Go took the world by storm, pioneers were working on virtual reality and augmented reality (“xR”) technology and applications decades ago. Sit down with Ben Delaney, Chief Analyst at Greenlight Insights, as he discusses the frequently overlooked history of xR. “The Greenlight View” is a bi-weekly video series presented … Read More

Instagram is Now Augmented Reality’s Biggest Retail Platform

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Media & Entertainment, Software

As part of its annual developer conference, Facebook announced a major update to its Spark AR platform at F8: Developers will now be able to create AR content for Messenger and Instagram. The little-discussed expansion would, for the first time, create an outlet to Instagram for third-party developers. With over a billion monthly active users (MAUs), Instagram does not have … Read More

Interactive Narratives Bring New Depth to xR Storytelling

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Over the last few years, subscription video on demand (SVOD) has created a platform where viewers could watch an almost endless library of content whenever they wanted, taking control away from broadcasters and cable companies. Now, interactive videos are primed to disrupt the entertainment ecosystem again.   Interactive, choose-your-own-adventure content is turning a traditional production on its head, gamifying the … Read More