Is Augmented Reality the Next Big Concert Hit?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Insights, Large Displays, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

In this age of elaborate music festivals, high-budget halftime shows, and ever more amazing mega-tours, artists are constantly looking for new ways to make a splash. In the competition to create the most memorable shows, the big stars of the music industry are experimenting with innovative stage design, special effects, and technology. Augmented reality is the latest technology for artists … Read More

And The Beat Goes On: The Continued Success of Beat Saber

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Just ahead of GDC, Beat Games announced Beat Saber sold a million copies, released a Monstercat music expansion pack, and announced that it would be an Oculus Quest launch title. The rhythm game shows no sign of slowing down. So far, Beat Saber is arguably VR gaming’s greatest success story. The title was a viral hit even before release. According … Read More

Lessons Learned: A Look Back at Starbreeze’s VR Efforts

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Starbreeze, the video game development studio and publisher, based in Stockholm, Sweden, released their annual report for 2018, detailing a look back at the year that doomed its VR ventures. Starbreeze’s virtual reality projects were less than successful, but the decision to divest came after company turmoil resulting in the shortcomings of Overkill’s The Walking Dead, company mismanagement, and even … Read More

Greenlight Insights Launches Latest Wave of RealityIQ Survey

Avatar Greenlight Insights Augmented Reality, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Press Releases, Virtual Reality

Today we are launching the latest wave of the RealityIQ survey, which is fielded twice throughout the year among thousands VR/AR technology vendors, content developers, commercial users, and other professionals worldwide in an effort to better understand the health and habits of companies producing, adopting and investing in virtual and augmented reality initiatives. Now in its 7th wave, the survey … Read More