Location, Location, Location: VR’s Mantra For Success

Avatar David Bolton Location-Based Entertainment, Media & Entertainment, Virtual Reality

As location-based entertainment centers continue to ramp up their investment into virtual reality experiences, mainstream adoption is not a question of if but when. In recent months, there have been a plethora of location-based VR announcements, the majority of which can be directly traced to increased public awareness rather than just media hype. Movie theaters, theme parks, shopping malls, museums, and traditional arcade … Read More

Location-Based Virtual Reality: 2017 Q4 Update

LBVRE Market Report Q4 2017 Update

Release Date: November 2017 Already have a account? Sign in to view this research. Revenue forecasts are delivered as Excel file. Related Research: DATA & INSIGHTS QUARTERLY UPDATES ANALYST SUPPORT

Why Out-Of-Home Experiences Can Kickstart VR Adoption

Avatar David Bolton Insight Articles, Location-Based Entertainment

As virtual reality continues to gain traction within the entertainment space, the question of what people are willing to pay for is being asked with increased regularity. And while headsets remain the gateway drug for VR adopters, a focus on location-based experiences could be extremely beneficial. Presented as a standalone event within the recent annual Greenlight Insights Virtual Reality Strategy … Read More

Theaters, Movie-Going Set To Fuel Virtual Reality Adoption

Avatar David Bolton Location-Based Entertainment, Virtual Reality

Theaters to Increase VR Adoption

The symbiotic relationship between the cinema and immersive experiences could be the catalyst for the mass adoption of not only virtual reality but also location-based entertainment. AMC Entertainment recently announced a strategic partnership with Los Angeles-based VR startup Dreamscape Immersive that is expected to increase the number of virtual reality experiences available at both AMC Cinemas and selected standalone locations. … Read More

Digital Domain’s New VR Theatre Concept Provides Studios Blueprint for Virtual Reality Content Distribution

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Earlier this week, Digital Domain, a top Hollywood visual effects company, announced a new collaboration with Poly Capital and Hony Capital, to establish Digital Domain Space, a new brand of virtual reality (VR) experience centers, throughout China.

Spending on Location-Based Virtual Reality to Reach $1.2 Billion Globally, but New Players Face Major Hurdles

Avatar Greenlight Insights Location-Based Entertainment, Press Releases

lbvre

Challenges of offering virtual reality in location-based entertainment venues include technology, content and business models risk, according to Greenlight Insights’ new LBVRE Market Report. SAN FRANCISCO (July 17, 2017) —Greenlight Insights anticipates that the Location-Based Virtual Reality Entertainment (LBVRE) sector will reach $1.2 billion by 2021. This is according to new research in which Analyst Colin McMahon analyzed the future … Read More

Retail VR: A Potential Perfect Fit for Location-Based VR

Avatar Greenlight Insights Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

retail vr

In order for location-based virtual reality experiences (LBVREs) to be successful, they need a combo of factors. The area must have high foot traffic with a population open to trying new experiences. It also helps if this foot traffic is made up of consumers with high disposable incomes. Therefore, in many cases, physical retail stores are the perfect venue to provide … Read More