Location-Based xR Channel Tracker: Venue Openings Outpace Closures in H1 2019

Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Greenlight Insights tracks openings and closures for a select group of venue operators in the location-based entertainment virtual & augmented reality sector.  Our Location-Based xR Channel Tracker focuses on arcades, entertainment centers, malls, cinemas, theme parks, and other out-of-home venues, including, but not limited to, those selling virtual reality, augmented reality, immersive media, and other digital experiences. Click here to view our full … Read More

Nomadic Joins Meow Wolf and New Wave of Interactive Entertainment in Vegas

Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

For 78 years, the Las Vegas Strip has been a playground solely for adults. However, the city has frequently reinvented itself to remain relevant with growing trends. From organized crime and the Rat Pack, to Celine Dion’s first residency and invention of the daytime pool club, it has worked to stay relevant with adult entertainment.   The evolution has been … Read More

Research Note: Virtual Reality at Internet Cafes

Virtual Reality at Internet Cafes This report examines the role of virtual reality technology in the global internet cafes market, including what’s driving some operators to adopt VR as a strategic imperative. Release Date: April 2019 Subscribers Only This product is included in: Location-Based xR Intelligence Service This report covers insights on the following topics: Which parts of the global … Read More

Is Augmented Reality the Next Big Concert Hit?

Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Shared Environments

In this age of elaborate music festivals, high-budget halftime shows, and ever more amazing mega-tours, artists are constantly looking for new ways to make a splash. In the competition to create the most memorable shows, the big stars of the music industry are experimenting with innovative stage design, special effects, and technology. Augmented reality is the latest technology for artists … Read More

And The Beat Goes On: The Continued Success of Beat Saber

Alexis Macklin, Research Manager Apps & Games, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Just ahead of GDC, Beat Games announced Beat Saber sold a million copies, released a Monstercat music expansion pack, and announced that it would be an Oculus Quest launch title. The rhythm game shows no sign of slowing down. So far, Beat Saber is arguably VR gaming’s greatest success story. The title was a viral hit even before release. According … Read More