Greenlight Insights’ Location-Based Virtual Reality Market Tracker presents detailed information regarding installed virtual reality system at location-based entertainment venues and the companies that are involved in this sector. The extensive database of venue statistics provides a unique datasource to analyze real activity in the Location-Based Virtual Reality market, including the penetration of different venue types, operating statistics, technology setup, and content offering. … Read More
Alexis Macklin, Analyst at Greenlight Insights, gave a keynote presentation at the 2018 NAB Show’s Future of Cinema Conference (FCC). The NAB Show is the world’s largest convention encompassing the convergence of media, entertainment, and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show also showcases solutions that transcend traditional broadcasting and embrace content delivery to new screens … Read More
The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the adoption and use of virtual reality at arcades, mixed reality facilities, family entertainment centers, cinemas, theme parks, shopping mall kiosks, and other location-based entertainment venues.
With location-based VR centers popping up across the country, U.S. consumers are starting to get a taste of what VR can do without the investment of hundreds of dollars for new computing and display equipment. Unique, free-roam experiences from HOLOGATE, Zero Latency, The VOID, and Dreamscape Immersive have all had impressive launches in North America and European markets. Manufacturers such … Read More
Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More
Natalie Yue is a financial analyst with Greenlight Insights. In addition to building complex business and analytical models, Natalie covers emerging VR/AR trends developing in Asia-Pacific. 20 years ago, a billboard in central Beijing read, “How far are you from the information highway? Northward: 1.5km.” The billboard was advertising China’s first internet cafe and signaled the opening of the internet for Chinese … Read More