Apple Acquires iKinema, Showing its Ambitions for Augmented Reality Avatars

Natalie Yue, Analyst Natalie Yue, Analyst Apps & Games, Augmented Reality, Insight Articles, Media & Entertainment, Software

Apple’s ARKit: What it means and why it’s important

Apple, which as been the subject of much speculation about a forthcoming augmented reality head-worn device, announced this week that the transaction to acquire iKinema, the UK-based motion-capture technology specialist, has now been finalized. To learn more about Apple and the development of the larger AR marketplace, as well as Greenlight Insights’ outlook on the future of the augmented reality … Read More

Oculus Connect 6: Next Chapter to Immersive Technology

Ramon Conopio, Analyst Ramon Conopio, Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Software, Virtual Reality, Virtual Reality Intelligence Service

Virtual and augmented reality-enthusiasts will have a taste of what’s next in immersive technology at the 6th annual Oculus Connect 6 (OC6) happening on September 25th and 26th. Here are some of the trends Greenlight Insights expects to be center stage at the conference: CONTENT CREATION and DEVELOPMENT With a suite of first-generation VR products, Oculus is focusing more on … Read More

6D.AI Official Release: A Major Milestone for the AR Cloud

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Software

6D.AI, a San Francisco-based startup developing an augmented reality (AR) mapping software, announced a major product milestone on August 27 surrounding the official release of its API. The company included an official business model with the API allowing developers to create applications using 6D.AI to accurately map, track, share, and store data about physical environments.

GlobalFoundries, PTC Announce Adoption of Vuforia AR for Training

Avatar Chelsea Mercer, Analyst Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software

Following its Q3 earnings call, PTC announced on July 30th that semiconductor manufacturer GlobalFoundries (GF), will begin using its Vuforia augmented reality solutions platform. GF will implement the newly released Vuforia Expert Capture (providing location-specific augmented reality guidance) software for use with AR HMDs such as RealWear’s HMT-1. GF will also be using PTC’s Vuforia Studio (its drag-and-drop authoring environment), … Read More

Apple 3Q19 Earnings Recap: iPhone Maker to Continue Big Bet on Augmented Reality

Avatar Chelsea Mercer, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Software

Apple’s ARKit: What it means and why it’s important

Last week, Cupertino, California-based Apple Inc. reported fiscal 3Q19 revenues of $53.81 billion, up 1% year-over-year and beating the $53.39 billion consensus estimate. While iPhone sales still account for half of the company revenues and the wearables segment exhibits hyper-growth, Apple’s management remains steadfast in building the world’s largest augmented reality-enabled platform.