Augmented Reality and IoT Eclipse CAD and PLM at PTC

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software

PTC’s most recent earnings call saw its bookings forecast decline by $15 million, attributed to unfavorable hiring conditions for sales reps in its rapidly growing IoT business, which includes flagship augmented reality products such as the Vuforia engine and Vuforia Chalk. However, the call also revealed that AR and IoT revenue had surpassed the company’s historical cornerstone business of CAD … Read More

Build 2019: Microsoft Strengthens Foundation For Enterprise Cloud xR

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Devices & Technology, Enterprise xR Intelligence Service, Insight Articles, Software

Beginning on May 6th, Seattle saw Microsoft’s Build developer event unveil a number of important announcements from the tech giant, all reinforcing the service-centric vision pioneered by CEO Satya Nadella. Executives representing Azure, Office 365, GitHub, and others took center stage, focusing on Microsoft’s evolving set of enabling technologies and compelling industry partnerships. In a continuing trend across large technology … Read More

Instagram is Now Augmented Reality’s Biggest Retail Platform

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Media & Entertainment, Software

As part of its annual developer conference, Facebook announced a major update to its Spark AR platform at F8: Developers will now be able to create AR content for Messenger and Instagram. The little-discussed expansion would, for the first time, create an outlet to Instagram for third-party developers. With over a billion monthly active users (MAUs), Instagram does not have … Read More