Announced: New Augmented Reality Industry Report To Be Released Soon

Greenlight InsightsCompany, Press Releases

Augmented Reality Industry Report

SAN FRANCISCO, CA, July 27, 2017 – Greenlight Insights has announced plans to publish the 2017 Augmented Reality Industry Report, the 1st edition of Greenlight Insights’ annual report providing a data-driven perspective on the augmented reality industry. As the industry’s dedicated market intelligence firm, Greenlight Insights collects data on thousands of companies, consumers, and executive attitudes to assemble the industry’s … Read More

LBVRE to Reach $1.2B, but New Players Face Major Hurdles

Stevi RexCompany, Press Releases

lbvre

Challenges of offering virtual reality in location-based entertainment venues include technology, content and business models risk, according to Greenlight Insights’ new LBVRE Market Report. SAN FRANCISCO (July 17, 2017) —Greenlight Insights anticipates that the Location-Based Virtual Reality Entertainment (LBVRE) sector will reach $1.2 billion by 2021. This is according to new research in which Analyst Colin McMahon analyzed the future … Read More

VRS 2017 Welcomes Nanci Karas as Conference Director

Greenlight InsightsCompany, Events

nanci karas

We are pleased to announce that Nanci Karas is joining Greenlight Insights as Director of Events. Nanci will be based in New York, and brings two decades of experience producing top industry events for senior executives in the digital media, advertising technology, and marketing arena. “We are excited to have Nanci lead the 2017 Virtual Reality Strategy Conference. VRS has … Read More

Greenlight Insights Expands Technology Expertise To Boston

Greenlight InsightsCompany

We are pleased to announce the latest addition to Greenlight Insights’ VR/AR Technologies Practice. Colin McMahon, Contributing Analyst, will be based in Greenlight Insights’ Boston office. Colin McMahon is a budding analyst with a particular interest in virtual and augmented reality. Colin‘s knowledge of the developing ecosystem and the latest innovations emerging from Boston’s leading academic institutions will provide our … Read More

Digital Hollywood 2017: Macklin To Lead Discussion on Funding and Business Development for VR and AR

Greenlight InsightsCompany

Greenlight Insights forecasts global VR-related revenues to reach $7 billion by the end of 2017. As spending on headsets and gaming content drives near-term industry growth, new sectors will emerge as new catalysts for future growth. One promising sector is the location-based entertainment (LBE) industry. Several companies offering virtual reality technology for the LBE industry have received significant investments from … Read More