LBVRE to Reach $1.2B, but New Players Face Major Hurdles

Stevi RexCompany, Press Releases

Challenges of offering virtual reality in location-based entertainment venues include technology, content and business models risk, according to Greenlight Insights’ new LBVRE Market Report. SAN FRANCISCO (July 17, 2017) —Greenlight Insights anticipates that the Location-Based Virtual Reality Entertainment (LBVRE) sector will reach $1.2 billion by 2021. This is according to new research in which Analyst Colin McMahon analyzed the future … Read More

VRS 2017 Welcomes Nanci Karas as Conference Director

Greenlight InsightsCompany, Events

We are pleased to announce that Nanci Karas is joining Greenlight Insights as Director of Events. Nanci will be based in New York, and brings two decades of experience producing top industry events for senior executives in the digital media, advertising technology, and marketing arena. “We are excited to have Nanci lead the 2017 Virtual Reality Strategy Conference. VRS has … Read More

Colin McMahon Expands Greenlight Insights’ Technology Expertise To Boston

Greenlight InsightsCompany

We are pleased to announce that Colin McMahon is joining the Greenlight Insights team as an Analyst in the VR/AR Technologies Practice. Colin will be based in Boston and will focus on expanding the team’s expertise and presence in Boston, New York City, and Montreal. Colin McMahon is a leading analyst on emerging technology trends with a particular focus on … Read More

Digital Hollywood 2017: Macklin To Lead Discussion on Funding and Business Development for VR and AR

Greenlight InsightsCompany

Greenlight Insights forecasts global VR-related revenues to reach $7 billion by the end of 2017. As spending on headsets and gaming content drives near-term industry growth, new sectors will emerge as new catalysts for future growth. One promising sector is the location-based entertainment (LBE) industry. Several companies offering virtual reality technology for the LBE industry have received significant investments from … Read More

Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights

Stevi RexCompany, Press Releases

2017 Virtual Reality Consumer Report Preview

SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More