VRS 2017 Welcomes Nanci Karas as Conference Director

Greenlight InsightsCompany, Events

We are pleased to announce that Nanci Karas is joining Greenlight Insights as Director of Events. Nanci will be based in New York, and brings two decades of experience producing top industry events for senior executives in the digital media, advertising technology, and marketing arena. “We are excited to have Nanci lead the 2017 Virtual Reality Strategy Conference. VRS has … Read More

Greenlight Insights Leads VR/AR Discussion at 2017 Sensors Expo

Robin SandersEvents

On June 28, Greenlight provided industry insight of VR and AR applications for sensors at the Sensors Expo & Conference. Analyst Alexis Macklin covered projection highlights from Greenlight’s most recent market reports. Delving into emerging trends like inside-out tracking, camera improvements, and new tools, the presentation provided a VR-centric perspective on not only areas where sensors are heavily relied upon … Read More

Webinar Recap: Understanding the Virtual Consumer

Greenlight InsightsEvents

Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More

Coming to Your Screens 2017: Colin McMahon to Deliver Keynote on Immersive Worlds

Greenlight InsightsAugmented Reality, Events, Immersive Content, Virtual Reality

Coming To Your Screens 2017

“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit, and the inhabitants will come.” – Charles Stross, Renown Science Fiction Author Colin McMahon, Analyst with Greenlight Insights, will give the keynote presentation at Coming to Your Screens Montreal 2017. His talk, titled Immersive Worlds: Virtual, Augmented, and Mixed Realities … Read More