We are pleased to announce that Nanci Karas is joining Greenlight Insights as Director of Events. Nanci will be based in New York, and brings two decades of experience producing top industry events for senior executives in the digital media, advertising technology, and marketing arena. “We are excited to have Nanci lead the 2017 Virtual Reality Strategy Conference. VRS has … Read More
On June 28, Greenlight provided industry insight of VR and AR applications for sensors at the Sensors Expo & Conference. Analyst Alexis Macklin covered projection highlights from Greenlight’s most recent market reports. Delving into emerging trends like inside-out tracking, camera improvements, and new tools, the presentation provided a VR-centric perspective on not only areas where sensors are heavily relied upon … Read More
Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More
Before today, Apple – which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales – has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.
“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit, and the inhabitants will come.” – Charles Stross, Renown Science Fiction Author Colin McMahon, Analyst with Greenlight Insights, will give the keynote presentation at Coming to Your Screens Montreal 2017. His talk, titled Immersive Worlds: Virtual, Augmented, and Mixed Realities … Read More