Greenlight Insights’ Latest Coverage from Game Developers Conference 2018

Greenlight InsightsAnalysis, Immersive Media & Entertainment

Greenlight Insights Coverage GDC 2018

Track the latest from Greenlight Insights’ analysts at the Virtual Reality Developers Conference (VRDC) & Game Developers Conference (GDC) 2018 in San Francisco, CA March 19th – March 23rd. Post GDC 2018: & Greenlight Insights Discuss Industry Trends The annual Game Developers Conference brings together technology vendors, publishers, and game developers in San Francisco, CA. Join a free 30-minute … Read More

Starbreeze, Partners Open VR Center in One of Busiest Malls in the World

Andrew WeiAnalysis, Immersive Media & Entertainment, Virtual Reality

Emaar Entertainment opened a suitable-for-all-ages VR amusement park in the world-renowned Dubai Mall on February 28. VR game development studio Starbreeze Studios announced that the park will also feature eight of the company’s VR experiences, four of which will be seeing a grand debut at the opening. Aptly named VR Park, the 75,000 sq ft entertainment center will stretch across … Read More

Top Trends from 2017 And How They Will Impact 2018

Alexis MacklinAnalysis, Immersive Media & Entertainment

2017 Wrap Up Title

Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues   The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More

Reaching VR Consumers Abroad: Internet Cafes in China

Natalie YueAnalysis, Immersive Media & Entertainment

Greenlighting China

Natalie Yue is a financial analyst with Greenlight Insights. In addition to building complex business and analytical models, Natalie covers emerging VR/AR trends developing in Asia-Pacific. 20 years ago, a billboard in central Beijing read, “How far are you from the information highway? Northward: 1.5km.” The billboard was advertising China’s first internet cafe and signaled the opening of the internet for Chinese … Read More

Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis MacklinAnalysis, Augmented Reality, Immersive Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More