New Developments in Ray Tracing Are Leading to Big Gains for Immersive Content

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality, Media & Entertainment, Virtual Reality

Real-time ray tracing is coming to computer graphics production, and it will have an outsized impact on immersive experiences across entertainment and enterprise use cases. If content creators hope to create a truly immersive simulated world, the environment will need to be as believable as possible, reacting to light in a natural way. In an oversimplified way, that is what ray-tracing accomplishes. … Read More

Greenlight Insights Roundtable Discussion at VRLA 2018

Greenlight Insights Analysis, Events, Media & Entertainment

Greenlight Insights Logo

During Virtual Reality Los Angeles 2018, Greenlight Insights will host a multi-topic Roundtable Discussion themed Immersive Media & Entertainment Market Dynamics featuring dynamic discussion on trending topics in the virtual & augmented reality technology markets. The client event will drive thought leadership in each area discussing these key themes: Economic market update Consumer adoption update Transformative immersive technologies in media … Read More

Greenlight Insights Presents Keynote at the NAB Show in Las Vegas

Greenlight Insights Analysis, Media & Entertainment

Greenlight Insights Presents Keynote at the NAB Show in Las Vegas

Alexis Macklin, Analyst at Greenlight Insights, gave a keynote presentation at the 2018 NAB Show’s Future of Cinema Conference (FCC). The NAB Show is the world’s largest convention encompassing the convergence of media, entertainment, and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show also showcases solutions that transcend traditional broadcasting and embrace content delivery to new screens … Read More

Greenlight Insights’ Latest Coverage from Game Developers Conference 2018

Greenlight Insights Analysis, Media & Entertainment

Greenlight Insights Coverage GDC 2018

Track the latest from Greenlight Insights’ analysts at the Virtual Reality Developers Conference (VRDC) & Game Developers Conference (GDC) 2018 in San Francisco, CA March 19th – March 23rd. Post GDC 2018: immersed.io & Greenlight Insights Discuss Industry Trends The annual Game Developers Conference brings together technology vendors, publishers, and game developers in San Francisco, CA. Join a free 30-minute … Read More

Starbreeze, Partners Open VR Center in One of Busiest Malls in the World

Andrew Wei Analysis, Media & Entertainment, Virtual Reality

Emaar Entertainment opened a suitable-for-all-ages VR amusement park in the world-renowned Dubai Mall on February 28. VR game development studio Starbreeze Studios announced that the park will also feature eight of the company’s VR experiences, four of which will be seeing a grand debut at the opening. Aptly named VR Park, the 75,000 sq ft entertainment center will stretch across … Read More