ModiFace Brings Augmented Reality to Amazon’s Beauty Department

Avatar Chelsea Mercer, Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Insights

Announced last week, ModiFace has partnered with Amazon to enhance the beauty try-on experience for Amazon customers. ModiFace integrated their augmented reality and artificial intelligence technology within the Amazon app, allowing customers from the U.S. and Japan to try-on various shades of lipstick from L’Oréal makeup brands, Anastasia Beverly Hills, CoverGirl, Revlon, and Rimmel.

Augmented Reality and IoT Eclipse CAD and PLM at PTC

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Enterprise xR Intelligence Service, Insights, Software

PTC’s most recent earnings call saw its bookings forecast decline by $15 million, attributed to unfavorable hiring conditions for sales reps in its rapidly growing IoT business, which includes flagship augmented reality products such as the Vuforia engine and Vuforia Chalk. However, the call also revealed that AR and IoT revenue had surpassed the company’s historical cornerstone business of CAD … Read More

The Real Business Opportunities for xR in China

Greenlight Insights critically examines the hardware landscape for a rapidly emerging group of display technologies that promise to revolutionize immersive content. Join this complimentary 45-min webinar to learn about major players in the light field display industry, the key enabling technologies and techniques driving the space, and the most compelling and immediate applications for both enterprise and consumer markets. “Light … Read More