Spatial Raises $14 Million To Bring Immersive Collaboration To Enterprise

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Venture Capital, Private Equity, and M&A

AR startup Spatial recently announced the closing of a Series A round totaling $14M in funding for the San Francisco-based startup. The round was led in part by familiar AR investor Kakao Ventures, which has previously invested in hardware startups such as LetinAR and Mojo Vision. Spatial markets its solutions as a computing platform unlocking creativity and productivity, and has … Read More

Penumbra Launches new REAL Immersive System for the Physical Therapy Market

Clifton Dawson, CEO Clifton Dawson, CEO Enterprise Transformation, Enterprise xR Intelligence Service, Healthcare, Insight Articles, Virtual Reality

Traditional rehab services are used by millions of people annually who suffer disability from strokes and other neurological conditions. Traditionally, rehab is typically administered by physical and occupational therapists who try to help patients recover as much function as possible. This week at the American Physical Therapy Association’s annual conference for 35,000 professionals, global medical device company Penumbra, Inc., announced … Read More

Oculus Gone: The Declining Value of 3DoF Interfaces

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Virtual Reality, Virtual Reality Intelligence Service

This week, Oculus quietly eliminated Oculus Go from its lineup of offerings on Oculus for Business, the company’s portal for unified VR hardware and software solutions for enterprise clients. The move follows an apparent liquidation of stock as consumer MSRP for the device was permanently cut by $50.  According to the company, “it’s clear that Oculus Quest, with its high-end … Read More

National Retail Federation 2020: More retailers readying to use immersive technologies to drive customer engagement & operational efficiency

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles

National Retail Federation 2020- More retailers readying to use immersive technologies to drive customer engagement

The National Retail Federation (NRF) held its annual Retail’s Big Show last week January 12-14 in New York City. NRF 2020 gathered 40,000 attendees to share visionary ideas and new technologies impacting the retail landscape. The Greenlight Insights team tracked the latest immersive technology trends shaping retail emerging from the conference.

Greenlight Perspective 2020: 5 Bleeding-Edge Technologies Leading Enterprise XR Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Smart Displays, Software

In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment.  In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More

Top 3 Trends in Industry 4.0 From Automation Fair 2019

J.C. Kuang, Analyst J.C. Kuang, Analyst Client-Only, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software

Rockwell Automation’s annual Automation Fair in Chicago, Illinois brings together leaders in manufacturing and factory operations to showcase the latest trends and innovations in automation. Increasingly, the show plays host to major partner companies in the software and information technology industry, such as Cisco, Microsoft, and PTC, in service of increasing the visibility of Industry 4.0 workflows and educating stakeholders … Read More