2018 Virtual Reality Industry Report, Fall Edition

2018 Virtual Reality Industry Report There is significant shift in sentiment about VR technology, reflecting both continued expansion of corporate spending dedicated to VR and the recent actions of major industry players. Release Date: October 31, 2018 2018 Virtual Reality Industry Report features: 5-year global head-mounted display and applications market forecast Insights on how recent events are transforming the technology … Read More

Game of Cores: GPU Market Leaders Poised to Shift Positioning

J.C. Kuang, Analyst Client-Only, Devices & Technology, Enterprise Transformation, Insight Articles, Virtual Reality

The recently announced RTX graphics cards from NVIDIA represent a major step in the long-standing journey towards photorealism in consumer graphics. As the euphoria over crypto-mining winds down, the new cards are strongly representative of the company’s renewed interest in controlling the high-end gaming and video rendering market, as stated in a recent revenue report: “Our revenue outlook had anticipated … Read More

Case Study: Amazon’s Lesson In Enterprise AR And Privacy

J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

While giant OEMs and software/hardware companies scramble to research and develop the next generation of augmented reality headwear, massive advancements are being made in areas such as information display, computer vision, and processor engineering. However, hardware manufacturers have yet to contribute any meaningful solutions to one of AR’s most pressing obstacles. Increasing anxieties over personal privacy and data security, as … Read More

Microsoft and GE Drive Industrial XR With IoT Innovation

J.C. Kuang, Analyst Enterprise Transformation, Insight Articles

Microsoft’s new partnership with GE has major implications for the company’s future. The union is poised to affect General Electric’s customer facing IoT business, as well as its backend IT operations. As major global leaders on opposite ends of industrial IoT, both companies have ample experience in innovating new platforms and ecosystems which enable efficient and productive piloting piloting of new … Read More

Mirror, Mirror on the Wall: Virtual Mirrors & The Retail Opportunity

Greenlight Insights Augmented Reality, Enterprise Transformation, Insight Articles

Mirror, Mirror on the Wall - Virtual Mirrors & The Retail Opportunity

The “Virtual Mirror” is an application for augmented reality which is gradually entering the mainstream. Essentially, this refers to a monitor, typically mounted in portrait orientation, with a video camera attached to it. The monitor acts as a virtual mirror by processing the camera image of whoever is standing in front of it and reversing it so that it functions … Read More

Magic Leap Answers Key Questions, But Raises New Ones

J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

Magic Leap Machine Learning

Magic Leap held its third online developer event this week, providing key product details AT&T will be the exclusive telecom carrier of the Magic Leap’s first publicly available product, the Magic Leap One Creator Edition Hardware specifications reveal reasonable device power and the new Vignette Effect demonstrates what creators can look forward to Highlights Magic Leap’s recent video broadcast, hosted … Read More