Case Study: Amazon’s Lesson In Enterprise AR And Privacy

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

While giant OEMs and software/hardware companies scramble to research and develop the next generation of augmented reality headwear, massive advancements are being made in areas such as information display, computer vision, and processor engineering. However, hardware manufacturers have yet to contribute any meaningful solutions to one of AR’s most pressing obstacles. Increasing anxieties over personal privacy and data security, as … Read More

Microsoft and GE Drive Industrial XR With IoT Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Insight Articles

Microsoft’s new partnership with GE has major implications for the company’s future. The union is poised to affect General Electric’s customer facing IoT business, as well as its backend IT operations. As major global leaders on opposite ends of industrial IoT, both companies have ample experience in innovating new platforms and ecosystems which enable efficient and productive piloting piloting of new … Read More

Mirror, Mirror on the Wall: Virtual Mirrors & The Retail Opportunity

Avatar Greenlight Insights Augmented Reality, Enterprise Transformation, Insight Articles

Mirror, Mirror on the Wall - Virtual Mirrors & The Retail Opportunity

The “Virtual Mirror” is an application for augmented reality which is gradually entering the mainstream. Essentially, this refers to a monitor, typically mounted in portrait orientation, with a video camera attached to it. The monitor acts as a virtual mirror by processing the camera image of whoever is standing in front of it and reversing it so that it functions … Read More

Magic Leap Answers Key Questions, But Raises New Ones

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

Magic Leap Machine Learning

Magic Leap held its third online developer event this week, providing key product details AT&T will be the exclusive telecom carrier of the Magic Leap’s first publicly available product, the Magic Leap One Creator Edition Hardware specifications reveal reasonable device power and the new Vignette Effect demonstrates what creators can look forward to Highlights Magic Leap’s recent video broadcast, hosted … Read More

Greenlight Insights Says Enterprise Hardware & Application Software Spending Is Leading VR Market Growth in China

Natalie Yue, Analyst Natalie Yue, Analyst Augmented Reality, China xR Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software, Virtual Reality

With a 5-year growth rate of 6.9%, China’s economy is currently outpacing the world and is projected to reach $19.9 trillion by 2022. With China’s government focused on supporting hyper-growth sectors, such as virtual and augmented reality, with accelerated 5G infrastructure and political directives, such as the National Education Planning in the 13th Five Year Plan, it is important to assess, “Is … Read More

Continental Invests in DigiLens, Showing its Ambition to Become a Global Leader in AR Heads-Up Displays

Clifton Dawson, CEO Clifton Dawson, CEO Client-Only, Enterprise Transformation, Insight Articles

The following is part of our Enterprise xR Intelligence Service, which includes forecasts, data, and key insights about the commercial use of virtual and augmented reality in various non-entertainment sectors. Automotive technology supplier Continental is increasing its investment in DigiLens Inc., the Silicon Valley-based leader in holographic waveguide projection technology. Continental first invested in DigiLens in 2016, and through a strategic partnership … Read More

Microsoft Layout and Remote Assist: Consolidation, Disruption, Or Both?

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

Microsoft HoloLens

The announcement of two new apps coming to Microsoft Hololens users represents a significant shakeup in the current content market for the company’s holographic computer. Microsoft Remote Assist and Microsoft Layout are indicative of yet another bold refocusing of priorities at Redmond. Lorraine Bardeen of Mixed Reality Workplaces noted that the apps came about as a result of “…expanding our … Read More