5 Trends Driving the Location-Based VR Market in 2019 & Beyond

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Location-Based Entertainment

Last year, the Greenlight Insights team predicted the popularity of major IPs like Star Wars and increased investment in regions like China, Japan, and Korea to be the biggest influencers in the growth of location-based VR entertainment. Although The Void’s Star Wars experiences and APAC venues are finding popularity and majorly impacting the sector, it was Dave and Buster’s expansion … Read More

The Void Opens Newest LBE VR Operation in Malaysia

Natalie Yue, Analyst Natalie Yue, Analyst Analysis, Location-Based Entertainment, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other location-based entertainment venues. The Void, a leading location-based entertainment venue operator, opened its first Asia-Pacific (APAC) location on December 6th in Malaysia. Over … Read More

IAAPA 2018: Vendors Showcase Solutions Focused on Operators’ Need for Easy-to-Operate VR

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Location-Based Entertainment

Many of the industry discussions and product trends at the International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, held last week in Orlando, Florida, focused on two important topics: cost control and content. Drive Towards Attendant-Less Attractions Reducing the personnel needed to operate virtual reality (VR) experiences is a necessary step toward increasing the profitability of VR … Read More

Location-Based xR Channel Tracker Update

Greenlight Insights Location-Based Entertainment

The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the adoption and use of virtual reality at arcades, mixed reality facilities, family entertainment centers, cinemas, theme parks, shopping mall kiosks, and other location-based entertainment venues. The remainder of this research is restricted to certain Subscriber levels. Contact sales to receive our Location-Based xR … Read More

Location-Based Entertainment a Multi-Billion Dollar Market for Virtual Reality

Greenlight Insights Events, Location-Based Entertainment, Press Releases

New LBE VR Market Report to be Released Next Week at IAAPA Attractions Expo 2018 As the price of head-mounted displays (HMDs) comes down and quality improves great attention has been focused on the in-home adoption of Virtual Reality (VR) for personal use. However, by 2019 close to 15,000 Location-Based Entertainment (LBE) venues worldwide will offer VR experiences. The opportunity … Read More

Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Client-Only, Location-Based Entertainment, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More