Why Facebook Is Staking Its Claim on VR Advertising

J.C. Kuang, Analyst Advertising, Insight Articles, Media & Entertainment, Virtual Reality

Oculus leadership announced June 16th it is testing a system for embedding advertisements directly into VR experiences on the Quest platform. The ads will run on 3 currently released titles including Resolution Games’ Blaston, and use personalized data from users’ corresponding Facebook marketing profile and general intent metrics such as previous purchases and wish lists from the Oculus store. This … Read More

How Can Facebook Bring Fortnite Into Virtual Reality?

J.C. Kuang, Analyst Apps & Games, Insight Articles, Media & Entertainment, Virtual Reality

On June 11th Oculus and Facebook announced their latest studio acquisition; BigboxVR. Excitement around the acquisition centers mostly around Bigbox’s flagship title; Population: ONE, which is a massively multiplayer battle royale shooter for VR. Specifically, media outlets have drawn comparisons between Pop: ONE and runaway hit Fortnite, which has dominated both the gaming market and conversations around the future of … Read More

Global Virtual Reality Industry Report 2021

Virtual Reality Industry Report 2021 Critical insight at a global level with key macro and micro trends faced by companies in the virtual reality technology and related consumer industries. June 2021 $5,000.00 $4,500.00Add to cart Our most recent five-year global industry forecast and outlook on how the market is set to change. Plus: Strategic recommendations in key business segments based … Read More

The State of Location-Based Virtual Reality in China 2020

The State of Location-Based Virtual Reality in China 2020 This report includes forecasts, key metrics, and analysis of the use of virtual reality at arcades, entertainment centers, malls, cinemas, theme parks, and other out-of-home venues in China. Release Date: April 2020 $2,000.00Add to cart This study examines the Chinese location-based virtual reality market for the period from 2020 to 2024, … Read More

Late, Then Never: Is Microsoft Finished With VR?

J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More