Why Facebook Is Staking Its Claim on VR Advertising

J.C. Kuang, Analyst Advertising, Insight Articles, Media & Entertainment, Virtual Reality

Oculus leadership announced June 16th it is testing a system for embedding advertisements directly into VR experiences on the Quest platform. The ads will run on 3 currently released titles including Resolution Games’ Blaston, and use personalized data from users’ corresponding Facebook marketing profile and general intent metrics such as previous purchases and wish lists from the Oculus store. This … Read More

How Can Facebook Bring Fortnite Into Virtual Reality?

J.C. Kuang, Analyst Apps & Games, Insight Articles, Media & Entertainment, Virtual Reality

On June 11th Oculus and Facebook announced their latest studio acquisition; BigboxVR. Excitement around the acquisition centers mostly around Bigbox’s flagship title; Population: ONE, which is a massively multiplayer battle royale shooter for VR. Specifically, media outlets have drawn comparisons between Pop: ONE and runaway hit Fortnite, which has dominated both the gaming market and conversations around the future of … Read More

Snap Partner Summit 2021 Recap: Augmented Reality Takes A Big Leap Forward for Social Commerce Brands

Clifton Dawson, Principal Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap Inc.

Snap Partner Summit 2021 is an annual event held by Snap, Inc., the company behind Snapchat and Spectacles smart glasses for its developers, creators, advertisers, and other business partners. This year’s Snap Partner Summit was streamed live on June 11th. It’s the 3rd Snap Partner Summit, and it was a very important event as Snap delivered its short term and … Read More

Global Virtual Reality Industry Report 2021

Virtual Reality Industry Report 2021 Critical insight at a global level with key macro and micro trends faced by companies in the virtual reality technology and related consumer industries. June 2021 $5,000.00 $4,500.00Add to cart Our most recent five-year global industry forecast and outlook on how the market is set to change. Plus: Strategic recommendations in key business segments based … Read More