Microsoft’s Potential Mobile Augmented Reality Goldmine

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insights, Media & Entertainment

At its annual developer conference, Microsoft teased a Minecraft mobile augmented reality application. Little is known about the newest edition of Microsoft’s ever-growing online game. With one of the biggest audiences in the world, is Microsoft supporting Minecraft to be the biggest mobile AR platform?

Instagram is Now Augmented Reality’s Biggest Retail Platform

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insights, Media & Entertainment, Software

As part of its annual developer conference, Facebook announced a major update to its Spark AR platform at F8: Developers will now be able to create AR content for Messenger and Instagram. The little-discussed expansion would, for the first time, create an outlet to Instagram for third-party developers. With over a billion monthly active users (MAUs), Instagram does not have … Read More