Location-Based xR Channel Tracker: Venue Openings Outpace Closures in H1 2019

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Greenlight Insights tracks openings and closures for a select group of venue operators in the location-based entertainment virtual & augmented reality sector.  Our Location-Based xR Channel Tracker focuses on arcades, entertainment centers, malls, cinemas, theme parks, and other out-of-home venues, including, but not limited to, those selling virtual reality, augmented reality, immersive media, and other digital experiences. Click here to view our full … Read More

New Greenlight Insights Report Evaluates Augmented Reality Use Cases in Location-Based Entertainment

Avatar Alexandra Vidger Augmented Reality, Media & Entertainment, Press Releases

The use of augmented reality displays in location-based entertainment venues is expected to accelerate over the next five years. SAN FRANCISCO, CA, June 24, 2019 – Core to the new customer experience in the location-based entertainment industry is immersive experiences. Beyond popular smartphone-based augmented reality (AR) games such as Pokemon Go, today’s AR display systems serves as a critical technology … Read More